#Luxembourg #Nutella #Ferrero Group #WK Kellogg Co

Ferrero Group Reports Financial Success for Fiscal Year 2024/2025

The Ferrero Group has unveiled its consolidated financial results for the fiscal year 2024/2025, demonstrating a robust growth trajectory. As of August 31, 2025, the company recorded impressive consolidated revenues of €19.3 billion, marking an increase of 4.6% compared to the previous year. This positive trend is attributed to the strategic vision led by Executive Chairman Giovanni Ferrero and CEO Lapo Civiletti.

As a global leader in confectionery and snacks, Ferrero has maintained a strong presence with 36 production plants and a workforce of 48,697 employees worldwide as of the end of its financial year. Daniel Martinez Carretero, the group’s Chief Financial Officer, reflected on the company's journey as Ferrero celebrates its 80th anniversary. He noted that the company continues to delight consumers around the globe with beloved brands, fostering a commitment to innovation and expansion into new markets and categories.

Key Innovations and Expansions

The Ferrero Group is continually evolving its portfolio, focusing on strategic innovations within several key brands. Among the notable highlights from the fiscal year 2024/25 include the launch of several new product lines:

• - Nutella Plant-Based: In response to growing consumer demands, Ferrero introduced a plant-based version of its iconic Nutella.
• - Frozen Bakery Products: The company expanded Nutella into new categories with frozen bakery items, including Nutella Crepes and Nutella Donuts.
• - Ice Cream Bars: The introduction of three well-loved North American local brands, Butterfinger®, BabyRuth®, and 100 Grand®, into the ice cream sector.
• - Tic Tac Two: A new sugar-free, dual-flavor offering from the Tic Tac brand.
• - Protein Snacks: With the acquisition of Power Crunch, a leading American brand specializing in wafer protein bars, Ferrero has strengthened its position in the high-protein snack market.

To support its growing portfolio and geographic expansion, Ferrero has strategically enhanced its manufacturing capabilities in key markets. In North America, the company announced plans to increase the capacity of its Brantford, Ontario facility, which will add 500 jobs and mark the first-time production of Nutella Biscuits outside Europe. Additionally, a new Kinder Bueno facility opened in Bloomington, Illinois, generating 200 new jobs and expanding production capacity by 15,700 square meters.

In Europe, Ferrero continued to invest in its Villars-Écalles plant in northern France, the largest Nutella production site globally, to meet future demand.

Significant Acquisition in 2024/2025

In 2024/2025, Ferrero announced its acquisition of WK Kellogg Co. This strategic move encompasses the manufacturing, marketing, and distribution of the famous cereal product portfolio in the United States, Canada, and the Caribbean. This acquisition has also welcomed 3,000 new employees into the Ferrero family, raising the company's total workforce to over 50,000 worldwide.

A Legacy of Sweetness and Innovation

Founded in 1946 in Alba, Italy, Ferrero has established itself as a leader in the sweet grocery sector with iconic brands like Nutella®, Kinder®, Ferrero Rocher®, and Tic Tac®. The company operates in over 170 countries and continues to balance its rich heritage with ongoing innovation across various product categories, including ice creams, biscuits, pastries, and healthier options. Celebrating its 80th anniversary, Ferrero is committed to sustainable and responsible growth, reinforcing its presence in emerging markets while adhering to its values of excellence and meticulousness.

With a focus on long-term strategies and continuous growth, Ferrero Group is poised well for its future in the dynamic food industry landscape, ensuring it remains a cherished part of consumer lives for many more years to come.