ITG Welcomes Ian Hudson as Chief Production Officer to Enhance AI-Driven Content Strategies

Ian Hudson Joins ITG to Lead Global Content Production

Inspired Thinking Group (ITG) is making waves in the content industry with its recent announcement of Ian Hudson as the new Chief Production Officer (CPO). This move comes at a pivotal moment for ITG as it seeks to expand its capabilities in AI-enabled content production. Hudson, an industry veteran with years of experience, especially in content operations, will oversee the global content creation model at ITG and its state-of-the-art Capture Studios facility.

Hudson's appointment follows a remarkable five-year tenure as Head of Operations for EMEA at Tag, where he played a critical role in managing large-scale projects successfully. This wealth of experience will be invaluable for ITG, particularly as the company continues its expansion into the U.S. market after acquiring PureRed in February 2025.

At ITG, Hudson will be tasked with leading content teams across various regions, including the company’s offshore operations located in South America and Asia. His leadership will guide ITG in delivering consistently high-quality content to global clients such as Microsoft, Walgreens, KFC, Heineken, Samsung, and PUMA. His deep understanding of production dynamics will support ITG in navigating the complexities of modern content demands.

Andrew Swinand, CEO of ITG, emphasized the challenges brands face today regarding content, stating that the need extends beyond merely producing large volumes of material. He noted, "To stand out in a crowded marketplace, brands require smarter and more personalized content that resonates across different channels, providing seamless experiences for their customers." Swinand believes that Hudson's expertise will be crucial in enhancing ITG's content quality to maximize impact across diverse audience segments.

Hudson expressed enthusiasm about the challenges that lie ahead. "Much of the discourse around content focuses on quantity, but for ITG, it’s equally about quality. We aim to deliver smart, insight-driven content that not only connects brands with their customers but does so at scale and speed." His vision aligns neatly with ITG’s goal of crafting compelling narratives consistent with brand identities and expectations.

Before joining Tag in 2020, Hudson was a founding member of Hogarth Worldwide where he honed his skills in content productions over 11 years, starting as Production Director and eventually serving as Operations Director. His rich history in quality content creation for some big-name clients solidifies his reputation as a leader in the industry.

Sue Mountford, CEO EMEA at ITG, shared her excitement about Hudson's addition to the team, underlining that his extensive background in quality content across major brands positions him as an asset at ITG's growth phase. "I look forward to seeing how Ian helps our Capture Studios facility develop, producing not just exceptional content but also innovative solutions that work effectively for our clients," she added.

As part of his new role, Hudson will lead a talented team eager to embrace the innovative approaches necessary to remain competitive in today's fast-evolving digital landscape. With ITG situated as a worldwide leader in AI-enabled content solutions, Hudson's contributions promise to propel the company toward new heights of creativity and client satisfaction.

In summary, Ian Hudson's entry into ITG reinforces the company's commitment to providing efficient, high-quality content solutions tailored to meet specific brand needs amid an increasingly complex media environment. The integration of AI into their content strategies, combined with Hudson's experience, promises to provide ITG's clients with the powerful narratives and impactful media they require in a bustling marketplace.