DEWALT Launches Dazzling Drone Show in Las Vegas for Construction Campaign
As the concrete industry gathered for the much-anticipated 2025 World of Concrete event in Las Vegas, DEWALT, a leading name in jobsite solutions, illuminated the skyline with a groundbreaking drone-powered display on the Sphere. This stunning visual spectacle served not only as a captivating show but also as a tribute to the often-unrecognized heroes of the construction industry—the workers who tirelessly build and maintain our infrastructure.
For seven nights, starting from January 20, DEWALT showcased its innovative 'Built for the Unbreakable' campaign, celebrating the dedication and strength of the 12 million construction workers across the United States. The Sphere’s Exosphere, a massive 580,000 square foot LED display, provided the perfect backdrop for this spectacular event. In a creative use of technology, drones participated in the show, bringing to life scenes of towering cranes and concrete workers at their tasks, thus highlighting the essential role that these professionals play in our daily lives.
Bill Beck, GM of Tools and Outdoor at Stanley Black & Decker, expressed the company's pride in pushing the boundaries of construction innovation through such creative engagement. The event not only aimed to promote DEWALT's latest products but also to honor the unsung heroes of the trades who embody resilience and strength.
Central to this year’s campaign is the DEWALT POWERSHIFT™ System, which has gained recognition as one of the most innovative tools for construction jobsites since its introduction at last year's World of Concrete. This advancement plays a critical role in enhancing workflow efficiency at construction sites, enabling workers to operate with greater ease and delivering superior results. It is designed to help construction companies meet growing environmental regulations, significantly reducing CO2 emissions compared to traditional gas-powered tools.
Following the show's success on social media and in-person views, DEWALT's commitment to blending technology with storytelling has set new standards in brand engagement. Pat Petschel, Global VP for Creative and Digital Marketing at DEWALT, reflected on their previous activation's achievements and reiterated the company's goal of redefining possibilities in the industry.
DEWALT’s POWERSHIFT™ line includes a comprehensive array of cordless equipment such as concrete vibrators, power screeds, and core drills, all designed to meet the demands of modern construction. The system not only supports jobsite efficiency but also aligns with environmental standards, proving that investing in advanced technology can coalesce with sustainability efforts.
As the sparkling lights from the Sphere captivated millions, DEWALT's campaign served as a beacon for the construction industry, reflecting the unbreakable spirit of its workforce. With a message that resonates within and beyond the jobsite, DEWALT not only illuminates the skyline but also inspires a renewed appreciation for the bricks and mortar that lay the foundations of our communities.
For those keen on exploring more about the DEWALT POWERSHIFT™ System and its innovative approach to construction, additional information can be found at DEWALT's official website. This event highlights the critical intersection between technology and labor, reinforcing the idea that with the right tools, even the most demanding of tasks can be accomplished effectively and efficiently.
For seven nights, starting from January 20, DEWALT showcased its innovative 'Built for the Unbreakable' campaign, celebrating the dedication and strength of the 12 million construction workers across the United States. The Sphere’s Exosphere, a massive 580,000 square foot LED display, provided the perfect backdrop for this spectacular event. In a creative use of technology, drones participated in the show, bringing to life scenes of towering cranes and concrete workers at their tasks, thus highlighting the essential role that these professionals play in our daily lives.
Bill Beck, GM of Tools and Outdoor at Stanley Black & Decker, expressed the company's pride in pushing the boundaries of construction innovation through such creative engagement. The event not only aimed to promote DEWALT's latest products but also to honor the unsung heroes of the trades who embody resilience and strength.
Central to this year’s campaign is the DEWALT POWERSHIFT™ System, which has gained recognition as one of the most innovative tools for construction jobsites since its introduction at last year's World of Concrete. This advancement plays a critical role in enhancing workflow efficiency at construction sites, enabling workers to operate with greater ease and delivering superior results. It is designed to help construction companies meet growing environmental regulations, significantly reducing CO2 emissions compared to traditional gas-powered tools.
Following the show's success on social media and in-person views, DEWALT's commitment to blending technology with storytelling has set new standards in brand engagement. Pat Petschel, Global VP for Creative and Digital Marketing at DEWALT, reflected on their previous activation's achievements and reiterated the company's goal of redefining possibilities in the industry.
DEWALT’s POWERSHIFT™ line includes a comprehensive array of cordless equipment such as concrete vibrators, power screeds, and core drills, all designed to meet the demands of modern construction. The system not only supports jobsite efficiency but also aligns with environmental standards, proving that investing in advanced technology can coalesce with sustainability efforts.
As the sparkling lights from the Sphere captivated millions, DEWALT's campaign served as a beacon for the construction industry, reflecting the unbreakable spirit of its workforce. With a message that resonates within and beyond the jobsite, DEWALT not only illuminates the skyline but also inspires a renewed appreciation for the bricks and mortar that lay the foundations of our communities.
For those keen on exploring more about the DEWALT POWERSHIFT™ System and its innovative approach to construction, additional information can be found at DEWALT's official website. This event highlights the critical intersection between technology and labor, reinforcing the idea that with the right tools, even the most demanding of tasks can be accomplished effectively and efficiently.
Topics Heavy Industry & Manufacturing）
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