#Japan #Tokyo #Snoopy #Halmeque #Winnie-the-Pooh

Insights from the Halmeque Research Institute

In a recent survey conducted by the Halmeque Living Well Research Institute, it was revealed that the favorite characters among women aged 50 and above are led by the classic character Snoopy, followed closely by Winnie-the-Pooh and Miffy. The study aimed to tap into the preferences of this demographic, highlighting how character affections reflect personal histories and emotional connections.

Survey Overview

The survey was conducted in two phases: a preliminary survey with 506 participants followed by a main survey of 546 women, both aged between 50 to 84 years. The research was executed through an online questionnaire from September 3 to September 8, 2025, and the main survey took place from September 19 to September 24 of the same year. Significant adjustments were made to ensure balanced representation across age groups.

Participants were invited to list up to three favorite characters without any restrictions on genre, resulting in the selection process narrowing down to the top twenty most mentioned characters based on the ratings collected on a seven-point scale.

Survey Results

Top Characters

1. Snoopy
- Dominating the charts, Snoopy was the favorite across all age segments, with the reasons cited including his nostalgic presence and cuteness.
- Respondents expressed feelings of emotional attachment, claiming he embodies qualities that resonate with them personally.

2. Winnie-the-Pooh
- Ranked second, Winnie-the-Pooh’s appeal stemmed from his comforting nature and associations with childhood. Responses suggested characters like Pooh evoke strong emotional connections, reminding them of familial bonds and comforting experiences.

3. Miffy
- Miffy captured the hearts of many, particularly among those in their 50s. The character is appreciated for her simplicity and elegance, which resonates with the preferences of older generations.

Emotional Reflections

A common theme among the participants is the deep emotional connection they have developed with these characters over the years. Many respondents reflected on how these beloved figures have been companions through various stages of life:

• - Snoopy is likened to a free-spirited partner, with one participant humorously noting they consider Snoopy their age-mate.
• - Feelings of warmth and familiarity were prevalent in sentiments expressed about Winnie-the-Pooh, who was described as a soothing presence reminiscent of paternal figures and childhood fondness.
• - Participants revealed that Miffy represents not just a character but an enduring companion that maintains a place in their lives throughout different phases, from parenting to personal reflection.

Generational Differences

Interestingly, variations emerged between the age groups regarding character preferences. For instance, while Miffy was a favorite among the 50s, there was a noticeable appreciation for Peter Rabbit among those in their 70s. This underlines how formative childhood experiences shape preferences later in life, influenced by the era in which individuals grew up, highlighting a blend of nostalgia and companionship that these characters provide.

Expert Insight

Yukie Umedzu, the director of Halmeque Living Well Research Institute, emphasizes that these findings represent more than just survey results; they reveal how characters act as mirrors reflecting personal identities and aspirations. For many women, these characters encapsulate aspects of self during different life stages, acting as steady presences regardless of the changes experienced over time.

Conclusion

The affection for favorite characters among women aged 50 and above illustrates a rich tapestry of personal histories, memories, and emotional support. As they navigate life's ups and downs, these characters serve as reminders of enduring values and deeply held principles, offering joy and a sense of belonging that transcends generations. The survey sheds light on a vibrant community that finds meaning and connection in their beloved characters, demonstrating that these figures are not merely cartoon characters but pivotal companions through life’s journey.