Top Insurance Rankings for August 2025 Now Available Online!

August 2025 Popular Insurance Rankings Published

Sasuke Financial Lab Co., Ltd., based in Chiyoda Ward, Tokyo, has unveiled the latest popular insurance rankings for August 2025 via its comprehensive comparison and estimation website, 'Kono Hoken' (https://konohoken.com/). This initiative seeks to provide users with insights into the most sought-after insurance products based on actual usage and customer feedback.

Survey Overview

- Purpose: To assess the popularity of various insurance products based on the number of applications and transitions between insurance providers.
- Conducting Organization: Sasuke Financial Lab Co., Ltd.
- Participants: Users who visited 'Kono Hoken'.
- Total Valid Responses: 76,036
- Survey Period: June 1 to June 30, 2025.

The results highlight consumer preferences across several categories, including life insurance, medical insurance, cancer insurance, and more. Here’s a detailed look at the top rankings:

Life Insurance Overall Rankings

1. Hanasaku Life - Hanasaku Term Life (Link)
2. Orix Life - Whole Life Insurance RISE (Link)
3. Lifenet - Family Insurance (Link)

Medical Insurance Rankings

1. Hanasaku Life - Hanasaku Medical (Link)
2. Orix Life - Medical Insurance CURE Next (Link)
3. Zurich Life - Premium Z Endowment Medical Insurance (Link)

Cancer Insurance Rankings

1. Hanasaku Life - Hanasaku Cancer Insurance (Link)
2. Lifenet - Double Award (Link)
3. Nanairo Life - Nanairo Cancer Treatment Insurance Extreme (Link)

Women's Medical Insurance Rankings

1. Orix Life - Medical Insurance CURE Lady Next (Link)
2. Hanasaku Life - Hanasaku Medical (Women's Plan) (Link)
3. Zurich Life - Premium Z Lady Endowment Medical Insurance (Link)

Other Insurance Product Rankings

In addition to life and medical insurance, rankings for disability insurance, foreign currency insurance, and pet insurance were also included:

- Disability Insurance Rankings: Top three are SBI Life, Lifenet, and Zurich Life.
- Foreign Currency Insurance: Dominated by Orix Life with its dollar-denominated options followed by Gibraltar Life.
- Pet Insurance Rankings: Little Family and SBI Pet Insurance lead the market, indicating a growing awareness of pet health coverage.

About 'Kono Hoken'

(Kono Hoken)[https://konohoken.com/] is a digital insurance agency that simplifies the insurance selection process. It allows users to gather quotes, compare options, and apply entirely online, creating a user-friendly experience. With intuitive operation and engaging visuals, even intricate insurance products are presented transparently. Consumer reviews and expert insights enhance the decision-making process, lending credibility and utility to the platform.

About Sasuke Financial Lab Co., Ltd.

Sasuke Financial Lab Co., Ltd. is committed to making the world of insurance accessible and comprehensible, helping individuals choose insurance products that best suit their needs. Besides offering 'Kono Hoken', the company supports the insurance industry with system development and marketing assistance to ensure that consumers find insurance easy and approachable.

- Company Website: Sasuke Financial Lab
- Located in Tokyo: 1-6-1 Otemachi, Chiyoda-ku, Tokyo, FINOLAB 2F.

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