Experience the Taste of Customized Matcha Lattes at NOA COFFEE MATCHA SALON in Harajuku

NOA COFFEE MATCHA SALON: Redefining Matcha Experience in Harajuku

Located in the bustling streets of Harajuku, specifically on Takeshita Street, the"NOA COFFEE MATCHA SALON" is set to elevate your matcha experience with its innovative approach. The café, operated by NOA Corporation and established in November 2025, focuses on providing authentic matcha flavors while offering a unique hybrid atmosphere combining modern aesthetics with traditional Japanese tea culture.

Starting January 10, 2026, matcha lovers will be thrilled to discover the new "Customized Matcha Latte". This exciting addition allows patrons to personalize their drinks according to their preferences, ranging from the choice of matcha origin to milk base, toppings, and more.

The Art of Customization

The "Customized Matcha Latte" menu is distinctively curated to ensure each customer can create their perfect blend. Diners can select:

- Matcha Origin: Choose from Uji Matcha, Shizuoka Matcha, Sayama Matcha from Saitama, or Chiran Matcha from Kagoshima.
- Base: Options include regular milk, coffee milk, or soy milk.
- Sauce: Pick from chocolate, caramel, black sugar syrup, or strawberry.
- Toppings: From ice cream, shiratama, red beans to whipped cream, with the option to select multiple toppings for an additional charge.

This customizable offering starts at 850 yen, and with each sip, patrons can appreciate the versatile flavors of matcha alongside the creaminess of their chosen base and sweetness from the sauce. This experience promotes an accessible approach to matcha, making it both casual and enjoyable.

A Calm Retreat in a Modern Tea Room

The second and third floors of the salon embrace a serene atmosphere, featuring a beautifully designed tea room named Chikusui-an. Here, the warmth of wood meets the subtle scent of tatami mats, creating a perfect escape from the bustling streets of Harajuku. This space is thoughtfully designed to maintain traditional tea room structure while incorporating contemporary elements, beautifully marrying the old with the new.

Mindfulness Experiences with Matcha

The third floor also plays host to various mindfulness programs. Guests can observe the art of tea ceremony performed by a skilled tea master, enjoying freshly prepared matcha along with seasonal wagashi (Japanese sweets). This experience allows individuals to engage with the calming sounds and aromas of tea, promoting a tranquil escape amidst the city's chaos.

NOA COFFEE MATCHA SALON offers a 30-minute "Matcha Experience" which is especially accommodating for busy shoppers and tourists. This interactive program is conducted in English for international guests, giving them a chance to engage with Japan's rich culture in an accessible manner.

Easy Matcha Experience

For those in need of a quick retreat, the salon invites you to experience a refreshing 15-minute session of enjoying freshly brewed Uji matcha along with seasonal wagashi, all while observing a live tea performance. This short yet serene break is priced at 1,500 yen, making it an easy choice while exploring the area.

Hands-On Matcha Brewing

For an enriching tea experience, visitors can also participate in a more in-depth local culture experience by brewing their own matcha with guidance from the tea master. Enjoy a meditative session that lasts for 30 minutes and includes a second matcha drink that can be taken away. This interactive session, along with two servings of matcha and seasonal wagashi, is available at a price of 3,500 yen.

Moreover, the "NOA Tea Ceremony School" is also housed within the salon, offering classes for all skill levels, promoting tea culture as a part of urban life. With classes available starting from 9,900 yen per month, interested individuals can easily enroll and enhance their knowledge of tea ceremonies.

Venue Details

Name: NOA COFFEE MATCHA SALON / Chikusui-an Harajuku Annex
Address: 1-16-6 Jingumae, Shibuya, Tokyo, 2F, 3F (Along Takeshita Street)
Opening Date: November 2025
Hours of Operation:
+ NOA COFFEE MATCHA SALON: 8:00 AM - 9:00 PM
+ Chikusui-an Harajuku Annex: 11:00 AM - 7:00 PM
*Tea experience program times may vary.
Website: NOA COFFEE MATCHA SALON
Company Information:
Company Name: NOA Corporation
Address: 1-17-5 Jingumae, Shibuya, Tokyo 150-0001
CEO: Tomoki Sayama
Established: 1972
Business Operations: Operation of rental studios, dance schools, fitness studios, vocal schools, and food and beverage services.
Official Website: NOA Corporation