#Japan #Tokyo #Trust Bank #Furusato Choi #HIS Furusato

Expanding Furusato Tax Services in Japan

On October 29, Trust Bank officially announced its partnership with HIS, one of Japan's leading travel agencies, to enhance the Furusato Tax portal known as "HIS Furusato Tax". By providing an OEM service, Trust Bank will integrate a comprehensive selection of gifts and municipal information from its own platform, "Furusato Choi", into HIS's portal. This collaboration will give users access to a rich array of over 760,000 gifts from approximately 1,700 municipalities throughout Japan, thus enhancing the overall experience of supporters of local communities.

Purpose and Background of the Collaboration

Trust Bank, headquartered in Shinagawa, Tokyo, operates with a vision of creating "independent and sustainable regions". The company has made significant strides in promoting local sectors through Furusato Tax initiatives, thus fostering sympathy and support for diverse communities across the nation. The recent collaboration with HIS aims to broaden this reach further by leveraging HIS's established customer base and expertise in travel and regional experiences.

HIS has long been involved in planning and selling both domestic and international travel products, and their capabilities perfectly align with Trust Bank's ambition of crafting meaningful connections between donors and local communities. The shared vision of creating diverse experiences rooted in regional specialties will allow both parties to cultivate better relationships through this initiative.

The Furusato Choi platform has always prioritized enhancing accessibility to Furusato Tax, and this partnership is another step in that direction. Trust Bank intends to further develop collaborations with companies that share the same vision for sustainable regional growth. By supplying a user-friendly and diverse platform for Furusato Tax services, they aim to build a loyal fan base for local products while increasing the interaction between donors and regional entities.

Overview of HIS Furusato Tax

• - Website Name: HIS Furusato Tax
• - Launch Date: October 29, 2025
• - URL: his-furusato.com

Trust Bank, established in April 2012, opened Japan's first comprehensive Furusato Tax site, Furusato Choi, just a few months later. As of October 2024, it has expanded to encompass over 1,700 municipalities, constituting nearly 95% of the eligible municipalities nationwide, with a staggering selection of gifts exceeding 760,000. After forming a strategic partnership in November 2018 with Change Holdings, which is currently listed on the Tokyo Prime Market, Trust Bank has ventured into various business initiatives, including business chat solutions and no-code electronic application tools. More recently, in October 2023, they launched an e-commerce site for regional specialties, "Meibutsu Choi", and are engaged in social business initiatives funded through dormant deposits and local currency projects.

With a commitment to being the foremost platform for both registered municipalities and listed gifts, Trust Bank continues to innovate and redefine the landscape of Furusato Tax in Japan.