Yoshikei Unveils Exciting Meal Kit with Horinishi Spice Collaboration

Taste the Collaboration: Yoshikei and Horinishi's Meal Kit

Yoshikei Group, known for its innovative meal kit delivery services across Japan, is thrilled to announce its partnership with Mimona, the company behind the beloved outdoor spice brand Horinishi. This collaboration marks the first time that Horinishi has joined forces with a meal kit, delivering a unique culinary experience right to consumers' homes.

The featured dish in this collaboration is the "Spicy Sesame Pork and Lettuce Dish," which has just been launched in the recent issue of Yoshikei’s menu book, "Smile Rice" (#23). Designed for their "Kit de Raku" service, this exciting meal kit promises to tantalize your taste buds with a delightful blend of flavors.

A New Taste Sensation

The new meal kit combines tender pork with crisp lettuce, coated in a rich sesame sauce, complemented by Horinishi's special outdoor spice blend. This combination creates a savory and aromatic flavor profile, perfect for hot summer days when fresh ingredients are a must. The clever use of spices elevates the dish, while the crunch of cucumber adds a refreshing touch.

The All-Purpose Outdoor Spice

Horinishi’s spice blend features over 20 different spices and condiments, artfully combined to create a versatile seasoning that’s ideal for enhancing meat, fish, and vegetables alike. With garlic as a flavorful accent, this spice blend allows home chefs to achieve delicious results with minimal effort. “Just one bottle is enough to bring out the flavors!”

According to Akihiro Horinishi, the project leader behind the outdoor spice line, this collaboration aims to make Horinishi's flavors more accessible for home dining: "We’ve always been loved for outdoor grilling and cooking, but now we’re excited to bring that same great taste into homes through meal kits. We believe everyone will enjoy the ease and flavor it brings!"

The Making of the Meal Kit

This collaboration was born out of discussions among Yoshikei employees who are outdoor cooking enthusiasts. Many team members mentioned how convenient it was to use Horinishi, leading to proposals within the company to explore a collaboration with Mimona. The response was positive, paving the way for this unique meal kit.

Months of meticulous testing and adjustments followed to ensure that the balance between the rich sesame sauce and the characteristic flavor of Horinishi was just right. In early summer, they selected this particular dish as perfect for the season, deriving inspiration from Akihiro Horinishi's published work, "Just Sprinkle Horinishi!".

Join the Celebration on Social Media

To celebrate this launch, Yoshikei is hosting a special giveaway on their official Instagram. Followers who like their collaboration post and follow Yoshikei and Horinishi accounts will have the chance to win a bundle of Horinishi products and Yoshikei-selected items. Prizes include delicious food items and recipes featuring the Horinishi range to create quick and delicious meals at home.

Giveaway Details:

- Campaign Duration: Until June 22, 23:59 (JST)
- Winners: 5 lucky individuals
- How to Enter: Follow Yoshikei and Horinishi on Instagram, like the giveaway post.
- Prizes Include:

- Yoshikei Selection: Creamy carbonara, quick beef croquettes, and flavorful chicken karaage.
- Horinishi Products: Spice blends, curry, and more, all designed to enhance your cooking experience!

Participants must comply with specific rules and regulations regarding public profiles and eligibility.

Yoshikei’s Legacy of Excellence

Yoshikei Group has a track record spanning nearly 50 years in the meal kit delivery sector around Japan, continuously evolving its offerings to suit changing lifestyles. They have been recognized for their environmental initiatives and have consistently ranked first in Japan's food delivery sales. Recent accolades include environmental awards and best service recognitions for families, demonstrating their commitment to food safety, sustainability, and delicious meals.

Moving forward, Yoshikei remains dedicated to creating enjoyable dining experiences that bring joy and brightness to families across Japan.

For more information and to try the new meal kit, visit Yoshikei's official website or check their Instagram page!