Purifying Power of Salt and Its Soothing Aroma in Your Daily Life

Introducing 'Wishing Salt Spray' by Negawakuba

On August 29, 2025, a dedicated specialty store named Negawakuba, operated by Shizuoka Mokko Co., will unveil its latest innovative product: the Wishing Salt Spray. Founded in 1961, Negawakuba has become a focal point in the world of traditional Japanese auspicious items, and this new offering aligns beautifully with its core philosophy of enhancing everyday life.

A New Ritual for Purification

Salt has been celebrated in Japan for its purifying capabilities for centuries. With the Wishing Salt Spray, Negawakuba melds the traditional power of salt with the therapeutic benefits of scents. The spray contains Wishing Salt, derived from seawater in Ako, Hyogo Prefecture, a top-quality Japanese salt that many favor for rituals like morishio and purification practices.

An easy-to-use spray allows anyone to incorporate the soothing power of salt and aroma into their daily routine. A simple spritz transforms your space, helping to reset your mind and emotions effortlessly. The Wishing Salt Spray is available in four delightful fragrances, each corresponding to different aspirations.

The Fragrance Collection

1. Purification

Characterized by a fresh blend of rosemary and cypress, paired with the calming notes of hinoki, this fragrance is perfect for those seeking tranquility and a sense of calm.

2. Good Fortune

With zesty lemon and orange opening the scent, followed by the refreshing touch of rosemary and hinoki, it is an ideal choice for starting a new day refreshingly.

3. Wealth

This fragrance combines the deep, serene notes of bergamot and frankincense with bright mandarin and grapefruit. It’s great for when you want to shift your mood and embrace abundance.

4. Love

A harmonious blend of geranium and ylang-ylang with soft hints of orange and lavender, this is an uplifting scent meant for cultivating a positive and loving mindset.

Exploring the Negawakuba Store

Negawakuba is located on the 4th floor of the Tokyo Skytree Town's Solamachi East Yard, and is designed to cater to a younger audience and international visitors. The store is adorned with traditional Japanese aesthetics reminiscent of a shrine. Customers can find a range of fortune-bringing items tailored to personal wishes. Moreover, the café offers unique treats, such as Miké Parfait made with shrine-related rice and salt, and Raifuku Cream Soda, allowing customers to choose flavors based on their aspirations.

Social media enthusiasts will find plenty of Instagrammable spots to share their experiences, making it a hotspot for those engaged in oshi katsu (supporting idols) and café tours.

Store Details

- Store Name: Negawakuba
- Location: 1-1-2 Oshiage, Sumida, Tokyo Skytree Town Solamachi East Yard, 4th floor
- Business Hours: 10:00 AM – 9:00 PM (Last Order 8:30 PM)
- Official Site: Negawakuba Official Site
- Online Store: Negawakuba Online Store
- Instagram: @negawakuba_official

Company Overview

- Company Name: Shizuoka Mokko Co.
- CEO: Naoko Sugimoto
- Location: 3217-1 Sumiyoshi, Yoshida-cho, Haibara-gun, Shizuoka Prefecture, 421-0301
- Founded: March 1961
- Business Activities: Manufacturing and selling Shinto altars and accessories
- Capital: 10 million yen
- Company Website: Shizuoka Mokko

With the incorporation of the Wishing Salt Spray into your daily life, Negawakuba brings a sacred touch to modern living, enhancing personal well-being and aspirations through the fusion of tradition and innovation.