GMO TECH Enhances Ad Risk Management by Partnering with Momentum as ACP Certified Partner

GMO TECH Partners with Momentum as ACP Certified Partner

GMO TECH, part of the GMO Internet Group, has taken a significant step toward improving digital advertising safety by becoming an ACP certified partner of Momentum Corporation. Officially recognized on May 1, 2026, GMO TECH will leverage Momentum's innovative program, ACP Safe Display Ads, to mitigate advertising risks and enhance brand safety.

Addressing Risks in Digital Advertising

As the digital advertising landscape expands, issues concerning ad safety and quality have risen to the forefront. Recent surveys conducted by the Ministry of Internal Affairs and Communications revealed that nearly 30% of advertisers encountered brand safety issues stemming from digital advertisements. Additionally, a staggering 92% of users reported that seeing ads linked to inappropriate content negatively impacted their perception of the brand. In light of these statistics, it’s clear that ad misplacement can pose serious risks to corporate reputations.

Consequently, GMO TECH is committed to tackling these challenges and advancing safety in its advertising practices. Their efforts highlight the necessary responsibility of both advertisers and advertising agencies to prevent brand image deterioration and ensure more reliable ad placements.

Implementation of Risk Mitigation Tools

To solidify its commitment to ad safety, GMO TECH has introduced HYTRA DASHBOARD, a robust advertising risk management tool developed by Momentum. This tool is now integrated within their affiliate advertising service, GMO SmaAD. With the HYTRA DASHBOARD, GMO TECH can govern the domains where ads are displayed, effectively filtering out inappropriate or fraudulent content, thus minimizing brand image risks and optimizing advertising effectiveness.

What is HYTRA DASHBOARD?

The HYTRA DASHBOARD profoundly enhances ad management by monitoring over 100 million URLs daily, identifying domains that pose risks related to brand image degradation and ad fraud. It features a dual-layer verification system, combining advanced machine judgment with manual checks conducted by dedicated operators. This ensures a high-precision, comprehensive list of prohibited domains that is continuously updated. By applying these updated lists to ad settings, GMO TECH fosters a healthier advertising operating environment for its clients.

For more information on the HYTRA DASHBOARD, visit here.

Future Directions

Looking ahead, GMO TECH aims to persist in its endeavors to enhance ad distribution safety. They are dedicated to providing services that enable both advertisers and media operators to engage confidently in digital advertising. By aligning efforts through the GMO SmaAD platform, the company aspires to maximize advertising effectiveness, consequently supporting its clients' marketing activities.

About GMO TECH

GMO TECH specializes in developing cutting-edge services utilizing the latest technologies to assist in web marketing. Their offerings include MEO Dash! byGMO, aimed at improving visibility in Google Maps searches, and SEO Dash! byGMO, which provides SEO strategies based on proprietary algorithm analysis. Additionally, GMO TECH offers an affiliate advertising service, GMO SmaAD, focusing on tailored promotional strategies and a new payment service, GMO App External Billing, designed to lower transaction costs and enhance profitability.

Overall, GMO TECH is committed to focusing on important KPIs—such as inquiries, purchases, and installations—leading to conversions that directly facilitate the business growth of its clients.