Celebrating a Century: Pasqua Wines' Journey and Creative Vision at Vinitaly
Pasqua Wines Celebrates 100 Years with Innovative Showcase at Vinitaly
Pasqua Wines, a renowned name in Italian winemaking, is marking a significant milestone this year as it celebrates a century of exceptional vintages and cultural contributions. The winery has taken center stage at the 57th edition of Vinitaly, where it was honored with the prestigious Vinitaly International Award by Veronafiere S.p.A. President Federico Bricolo. This award recognizes the winery's unwavering commitment to quality and innovation over its 100-year history, which has undoubtedly reshaped the landscape of Veronese winemaking.
Umberto and Riccardo Pasqua, the President and CEO of Pasqua Wines respectively, expressed immense pride in receiving the award during such a pivotal year for the winery. They emphasized that their unique perspective on the Valpolicella terroir has allowed them to convey their vision of Italian wine to the world. The Vinitaly International Award, founded in 1996, aims to honor those who have significantly influenced the global wine sector, and Pasqua Wines has truly set a benchmark in this respect.
In addition to receiving accolades, Pasqua Wines has partnered with art and creativity through its immersive exhibition titled 'Ode to the Future,' which took place from April 5 to 9 at the stunning Giardino Giusti. This free public exhibit explored the intrinsic connection between winemaking and artistic expression. As articulated by CEO Riccardo Pasqua, both art and wine create realms of creativity that inspire hope, especially during challenging times. The exhibition featured an array of artistic endeavors including an Infinity Room that provided an engaging digital experience, alongside a Rizzoli-published book chronicling Pasqua Wines' illustrious past through its iconic wines.
The exhibit's artwork was the result of collaborations with contemporary artists who reimagined five of Pasqua’s legendary wine labels. Notable contributors included renowned artists such as Gaia Alari, Sofia Crespo, and Michael Mapes, each bringing their distinctive styles to rework traditional wine aesthetics into a modern narrative.
Pasqua Wines also invigorated the Vinitaly experience through its 'Sips of Art' initiative, which included various events designed to enhance the cultural ambiance during the exhibition. Among these were a literary discussion with authors Simone Tempia and Paola Barbato at the Achille Forti Gallery and guided tours of the Modern Art Gallery. Participating artists transformed historical boutiques through installations that resulted in captivating discussions about creativity and expression.
Reflecting on this momentous occasion, Riccardo Pasqua remarked that the celebration transcends mere recognition; it serves as a beacon for the values of quality and innovation that the winery has consistently championed over the years. As it opens a new chapter following this momentous anniversary, Pasqua Wines aims to continually blend the traditions of winemaking with innovative practices that resonate with modern consumers, reaffirming its role as a leading ambassador of Italian wines.
In summary, Pasqua Wines not only celebrated its past and achievements but also looked ambitiously towards the future with 'Ode to the Future.' The exhibition and events at Vinitaly encapsulated the winery's philosophy: that amidst the complexities of life, art and wine foster joy, creativity, and a sense of community. The century-old legacy of Pasqua Wines serves as both an inspiration and a foundation on which to build even greater success in the years to come.