CX1 Capital Expands Its Reach with SatCom Acquisition and New CEO Appointment

CX1 Capital Expands Its Reach with SatCom Acquisition

On January 8, 2026, CX1 Capital Inc. made a landmark announcement regarding its acquisition of SatCom Marketing, a prominent customer experience and Business Process Outsourcing (BPO) firm based in Florida. This strategic move signals CX1's ambitions to enhance its operational capabilities and expand its market reach across the United States.

SatCom, with a history dating back to 1997, has garnered a strong reputation for its commitment to operational excellence and customer service. The company specializes in providing effective customer engagement solutions that help client organizations enhance their interactions with consumers. This acquisition not only brings SatCom under the CX1 Capital umbrella but also aligns with CX1's goal of adopting technology-driven strategies to facilitate growth.

Following the acquisition, Sajan Choksi, who is the founder of CX1 Capital, has been appointed as the new CEO of SatCom. Choksi's expertise in technology-enabled operations and customer experience will play a pivotal role in modernizing SatCom's practices and expanding its footprint. He expressed excitement about leading SatCom into a new chapter, focusing on leveraging the company's existing strengths while injecting new strategies for growth.

Choksi stated, “This is an exciting moment for SatCom. The company has a strong foundation, talented people, and tremendous potential. I look forward to working with the team to build the next chapter of growth.” His vision emphasizes not only operational modernization but also the creation of new opportunities for employees at all levels, thereby fostering a culture of innovation and continuous improvement.

The acquisition of SatCom represents a part of a broader strategic expansion plan that CX1 Capital intends to roll out in 2026. This initiative follows their goal to become a leader in tech-driven private equity and emphasizes the importance of integrating BPO and technology solutions in today’s business landscape. With this move, CX1 is also setting itself up to utilize artificial intelligence and other advanced technologies to enhance BPO functions effectively.

Novistra Capital played a crucial role in this deal, serving as the financial advisor to CX1 for the transaction. Their expertise in financial advisory will help ensure that the integration of the two companies occurs seamlessly and successfully.

About SatCom, now known as SatComCX, this innovative firm has rebranded itself under new leadership, adopting modern technologies while also expanding its global presence with offices now located in Toronto, Fort Myers, San Salvador, and Port of Spain. This rebranding reflects the firm’s commitment to staying relevant and competitive in the fast-evolving customer experience sector.

CX1 Capital, based in Toronto, is focused on investing in lower middle-market companies using buy-and-build strategies, particularly emphasizing sectors related to BPO, technology, and business services. Through these initiatives, CX1 aims to create significant value and drive performance improvements across its portfolio companies.

As this acquisition unfolds, stakeholders eagerly await how Choksi's leadership will reshape SatCom and advance CX1 Capital's objectives of innovation and market growth. With strong foundations already in place, the combined competencies of these two organizations are expected to set new standards for customer experience and business process management, paving the way for the future of both companies in the competitive landscape.