Exciting Partnership: MPandC and Triathlon Japan
In a significant development for sports in Japan, MPandC, a comprehensive sports business management company under the Sega Sammy Group, has announced its partnership with the public interest incorporated association, Triathlon Japan. The official supporter agreement, effective from August 1, 2025, marks a new era of collaboration aimed at enhancing the visibility and accessibility of triathlon throughout the country.
About MPandC
Headquartered in Shinagawa, Tokyo, MPandC is renowned for its expertise in sports marketing, planning, and coordination. The company has been instrumental in assisting various clients in entering the competitive sports market, facilitating talent dispatch, and organizing diverse events. MPandC strongly aligns with Triathlon Japan's vision of creating a world where everyone can enjoy triathlon as a lifelong sport, promoting health and well-being.
Through this partnership, MPandC and Triathlon Japan have outlined a joint mission to increase the sport's popularity and support athletes at all levels.
Runtrip BASE YOYOGI PARK: A New Official Running Station
As part of this collaboration, MPandC has introduced the 'Runtrip BASE YOYOGI PARK,' located within the beautiful Yoyogi Park in Shibuya, Tokyo. This facility will serve as the official running station for Triathlon Japan's registered members, offering exclusive access at attractive rates.
Runtrip BASE YOYOGI PARK is a product of collaboration between MPandC and Runtrip, a popular running app utilized by more than 500,000 runners across Japan. The station is designed to be a welcoming space for both runners and triathletes, emphasizing convenience and comfort. Members can stop by without any hassle to kick off their health journeys.
Amenities and Features
The facility is equipped with quality amenities from Fit Corporation’s 'Ocean Trico,' Imabari towels, and high-end KINUJO hair dryers. It features a spacious lounge and café area to assist with recovery and relaxation before or after training sessions. This creates a holistic environment aimed at improving both physical and mental well-being.
Moreover, the Runtrip app incorporates a unique social responsibility initiative where 0.1 yen per kilometer run will be donated to sports promotion and park conservation activities in Shibuya. This approach not only benefits the participants but also contributes positively to the environment, embodying the spirit of community engagement.
The Mission Ahead
Through our partnership with Triathlon Japan, MPandC will strive to enhance the sports experience for triathletes under the banner of 'MY LIFE WITH SPORTS.' The collaboration aims to create opportunities for athletes to engage, improve, and enjoy their sport more deeply.
About Triathlon Japan
Organization Name: Public Interest Incorporated Association Triathlon Japan
Location: 4-2 Kasumigaoka-cho, Shinjuku-ku, Tokyo, Japan Sport Olympic Square 708
Chairperson: Mitsuhide Iwakai
Website: Triathlon Japan
Mission: Working to strengthen and promote triathlon, fostering healthy physical and mental development while elevating the organization to a respected place among sports federations.
About MPandC
Company Name: MPandC, Inc.
Location: 1-1-1 Nishi Shinagawa, Shinagawa-ku, Tokyo, Sumitomo Realty & Development Osaki Garden Tower
Established: October 2013
CEO: Naoki Morishita
Website: MPandC
Business Scope: Comprehensive management for sports business, consulting, event organization, talent dispatch, travel services, and athlete management.
Runtrip BASE YOYOGI PARK Details
Address: 1-1-1 Jinnan, Shibuya-ku, Tokyo 3rd Floor, YOYOGI-PARK “Tanoshimu”
Website: Runtrip Yoyogi
Operating Hours:
Weekdays/Saturday before holidays: 7:00 AM - 10:00 PM (last entry 9:00 PM)
Sundays/Public holidays: 7:00 AM - 8:00 PM (last entry 7:00 PM)
For inquiries, please contact MPandC:
Contacts: Noda / Goto
Email: [email protected]