#Japan #Disaster Preparedness #Toyokawa #Ethical Japan #Aichi Festival

Ethical Japan at Aichi Disaster Prevention Festival

On November 9, 2025, Ethical Japan Co., Ltd. participated in the Aichi Disaster Prevention Festival held at Aeon Mall Toyokawa, located in Toyokawa City. This event, co-hosted by Aichi Prefecture, the Aichi Disaster Cooperation Society Council, and the Aichi Wide-area Volunteer and NPO Support Headquarters, aimed to enhance disaster preparedness knowledge and strengthen community cooperation in the face of large-scale disasters such as the Nankai Trough earthquake.

The Aichi Disaster Prevention Festival served as a platform uniting citizens, self-defense organizations, community groups, businesses, NPOs, and volunteers in their collective goals of fostering a disaster-resilient society. Attendees were treated to an enriching experience that included the recognition of organizations contributing to disaster prevention, engaging stage events, and hands-on disaster experience booths. The exhibition also featured emergency vehicles showcasing the critical role they play during disasters, providing a fun yet educational experience for all age groups.

At their booth, Ethical Japan presented their innovative multi-functional cleaning agent designed for emergency stockpiling, emphasizing their motto of “maintaining cleanliness with limited water.” This initiative highlighted the importance of hygiene management during disasters and introduced the concept of phase-free disaster preparedness to visitors.

Daisuke Omura, the Governor of Aichi Prefecture, along with Mr. Tomiyasu, the Director of the Aichi Prefectural Disaster Safety Bureau, were among the many disaster prevention personnel who attended the event. Their presence fostered lively discussions on enhancing disaster awareness and strengthening local collaboration.

Feedback from participants was overwhelmingly positive, with many expressing that the products showcased were useful for everyday disaster preparedness. Phrases like, “This was very helpful as a resource for disaster supplies,” and, “I hadn’t considered hygiene measures during a disaster; this was eye-opening,” were common sentiments noted during the event.

Future Prospects

Ethical Japan is dedicated to directly addressing the challenges related to hygiene during disasters, embodying the principle that “hygiene saves lives.” Through the promotion of phase-free disaster preparedness products, the company is committed to enhancing the overall disaster resilience of society. Moving forward, Ethical Japan will continue to collaborate with government bodies, businesses, and citizens in pursuit of creating a secure society where everyone can live with peace of mind.

Event Summary

• - Event Name: Aichi Disaster Prevention Festival
• - Hosts: Aichi Prefecture, Aichi Disaster Cooperation Society Council, Aichi Wide-area Volunteer and NPO Support Headquarters
• - Date & Time: November 9, 2025, from 10:00 AM to 4:00 PM
• - Venue: Aeon Mall Toyokawa (1-16 Shiratori-cho, Toyokawa City)
• - Features: Awards for contributions to disaster prevention, stage events, disaster awareness and experience booths, display of emergency vehicles.

Company Overview

• - Company Name: Ethical Japan Co., Ltd.
• - Address: 1-6-2 Uchida-bashi, Minami-ku, Nagoya City, Aichi Prefecture, 457-0862
• - Phone: 050-3110-2131
• - Email: [email protected]
• - Business Hours: Weekdays from 9:00 AM to 5:00 PM
• - Website: https://ethical-j.com/