J-POWER Unveils New Commercial Series Featuring Elaiza Ikeda and Sōma Yamadoki

J-POWER's New CM: Introducing the "TA Ikeda-san" Series

J-POWER, officially known as Electric Power Development Co., Ltd., has recently launched a fresh commercial series titled "TA Ikeda-san" featuring popular talents Elaiza Ikeda and Sōma Yamadoki. This new campaign aims to highlight the company's appeal through relatable university interactions. Available first on the web, the commercials will be aired on television starting November 1.

Campaign Overview

The new CM series includes two distinct episodes: one focuses on a T-shirt theme, while the other spotlights acrylic stands featuring energy generation facilities. This thoughtful portrayal reflects the daily life between Ikeda, a teaching assistant (TA), and Yamadoki, a university student. Elaiza Ikeda embodies the supportive TA role, assisting students in their practical learning experiences. Throughout the series, she casually brings attention to J-POWER’s offerings, drawing viewers into a narrative where Yamadoki’s character gradually develops an interest in the energy provider.

Encapsulated by the slogan, "Energy that Moves the World," the CM series not only illuminates J-POWER's name but also emphasizes the scale and importance of its energy initiatives.

Creative Direction by Shinichi Fukuritani

The creative direction behind this series is led by renowned director Shinichi Fukuritani, who has an impressive portfolio of over 2,000 commercials including major campaigns for Toyota and Suntory. Fukuritani has made a name for himself as a skilled CM planner, steering advertisements that resonate deeply with the audience. A graduate of Hitotsubashi University and a veteran of Dentsu, Fukuritani’s work has garnered numerous accolades, including the coveted Creator of the Year award at a young age, in addition to multiple advertising honors.

Cast Spotlight

Elaiza Ikeda
Born on April 16, 1996, in Fukuoka, Japan, Ikeda first gained fame in 2009, winning the grand prize at the Nicola Model Audition. She made her acting debut in 2011 with the film "Koukou Debut". However, her talent spans beyond acting; she is also a film director, singer, and photographer. Notably, her self-directed film, "Natsu, Itaru Koro," premiered in 2020, showcasing her diverse creative capabilities. This year, she stars in the NHK premium drama, "Fun o Amu" and will appear in Netflix's upcoming series, "Jimenshitachi," set to launch in July 2024.

Sōma Yamadoki
On the other hand, Sōma Yamadoki, born on June 6, 2005, in Tokyo, has been in the entertainment industry since the age of five. He debuted with the film "Yuzu no Ha Yurete" in 2016 and voiced the protagonist in Hayao Miyazaki's animated film, "Kimitachi wa Dō Ikiru ka" in 2023. His upcoming projects include a lead role in "Kurano Aru Machi" in 2025 and appearances in TV dramas such as "Chihayafuru" and "Shūmaku no Rondo."

New CM Special Website

In conjunction with the CM launch, J-POWER established a dedicated special site on October 31, providing access to exclusive video content titled "Quiz Challenge! J-POWER Master." This interactive component aims to deepen viewers' understanding of J-POWER’s business in a fun and engaging manner.