#Japan #Sapporo #Bihoro Town #Watami Farm #Grass-Fed Milk Ice

Watami Farm's Participation in Bihoro Town's Showcase

Watami Corporation, based in Ota City, Tokyo, will be showcasing its products at the "Bihoro Town Goods Fair" organized by the Bihoro Chamber of Commerce in Sapporo from January 23 to January 29, 2026. This fair aims to widely promote attractive products from Bihoro Town, Hokkaido.

One of the highlights of Watami's exhibit will be their signature offering, the "Bihoro Pass Milk Grass-Fed Ice Cream." This delectable ice cream is made using grass-fed milk sourced from cows that roam freely in Bihoro Pass Ranch. The ice cream captures the rich, natural flavor and gentle sweetness inherent in the milk nurtured in an environment closely reflecting nature.

Watami Farm pursuits extend beyond merely selling products; the company aims to enhance recognition and foster stronger collaborations with local industries while contributing to the promotion of Bihoro Town's allure. Attendees will have the chance to access informational materials detailing Watami Farm’s and Watami Organic’s initiatives, spreading the values of sustainable agriculture and dairy farming originating from Hokkaido.

About Bihoro Pass Ranch at Watami Farm

Situated in the environmentally rich Okhotsk region of Hokkaido, Bihoro Pass Ranch focuses on pasture-based dairy farming, which draws out the natural abilities of cattle. The ranch practices sustainable dairy farming, emphasizing grass-fed nutrition for the cows, which primarily feasts on grass in extensive pastures, aligning with the local climate and natural cycles.

Introducing "Bihoro Pass Milk Grass-Fed Ice Cream"

The fresh milk produced at Bihoro Pass Ranch is crafted into products with an emphasis on preserving the genuine flavor and richness of the milk without excessive processing. The "Bihoro Pass Milk Grass-Fed Ice Cream" embodies this dairy philosophy, delivering the blessings of Bihoro’s natural environment in every scoop.

At the event, three delightful flavors will be available: Beni Haruka (a sweet potato variety), Honey, and Rich Milk. This event provides an excellent opportunity for attendees to experience the value of Bihoro’s local ingredients and innovative dairy products directly.

Event Details

• - Event Name: Bihoro Town Goods Fair
• - Organizer: Bihoro Chamber of Commerce
• - Event Dates: January 23 (Friday) - January 29 (Thursday), 2026
• - Venue: Sapporo Underground Shopping Arcade Aurora Town Communication Space
• - Featured Products: Bihoro Pass Milk Grass-Fed Ice Cream (Beni Haruka, Honey, Rich Milk)

About Watami Corporation

• - Address: 1-1-3 Haneda, Ota City, Tokyo
• - Director: CEO and Chairman Miki Watanabe
• - Establishment: May 1986
• - Business Focus: Domestic and international food services, home meal services, agriculture, environmental initiatives, and human resource services.
• - Website: Watami Official Website