Exciting Spring Pop-Up Event by Amorepacific at A:PERS in Tokyo

A Unique Spring Experience at A:PERS

From March 24 to April 20, 2026, the leading South Korean cosmetics company Amorepacific will host an exclusive pop-up event at A:PERS, Tokyo's trend-setting beauty hub. This pop-up marks the sixth edition of A:PERS events, showcasing the latest products from popular brands like LANEIGE, espoir, and ETUDE, inviting beauty enthusiasts to immerse themselves in the latest offerings of the South Korean beauty landscape.

Welcome Spring

As nature awakens, this event is the perfect way to celebrate new beginnings with a fresh selection of cosmetics, set against a beautifully designed pink cherry blossom theme. Visitors are welcome to explore, try, and discover exciting new products that promise to enhance their beauty routines.

About Amorepacific

Since its establishment in 1945, Amorepacific has become a cornerstone of the South Korean beauty industry, known for its commitment to understanding both nature and humanity. With a philosophy that beauty encompasses not just appearance but also self-confidence and happiness, the company merges nature-derived ingredients with scientific innovations to create products that aim to enrich lives. Their guiding motto, "We Make A MORE Beautiful World," reflects this mission.

Brand Highlights

LANEIGE
Named after the French word for "snow", LANEIGE aims to embody the luminous beauty of snowflakes. Known for its innovative "Water Science" technology, the brand focuses on moisturizing products like the popular Lip Sleeping Mask and Cushion Foundation, which enjoy global acclaim.

For example, the Lip Sleeping Mask in Lemon Sorbet combines berry fruit complex and coconut oil to nourish and care for lips overnight, ensuring they wake up smooth and plump.

espoir
Emerging from the expertise of South Korean makeup artists, espoir translates to "hope" in French. The brand specializes in professional-quality cosmetics, with an emphasis on color payoff and texture. Their popular base make-up and lip products are especially trendy among beauty lovers.

One standout product is the Silk Skin Layer Cushion, which features NMN and two types of plant-based PDRN extracts, perfect for those seeking skin recovery while enjoying makeup.

ETUDE
Inspired by beautiful compositions from Chopin, ETUDE exemplifies playful beauty with its trendy and cute designs. The brand is well-known for its colorful tints and eye makeup products, making it a staple in the makeup bags of enthusiasts.

The Curl Fix Mascara, which has been Korea's number one mascara for ten consecutive years, is favored for its ability to create lush, upward-pointing lashes with minimal clumping.

Event Offerings

In conjunction with the pop-up, A:PERS will offer unique experiences:
1. An exclusive Lucky Bag filled with items from espoir, LANEIGE, and ETUDE, enabling guests to revamp their makeup and skincare routines as they embrace the new season.
2. A Capsule Toy Campaign where customers spending over 4,000 yen can try their luck to win luxurious mini-sized samples.
3. Gifts for those who follow the brands on Instagram at the venue, offering sample pouches of popular items.
4. Exciting giveaways, including a chance to win Lucky Bags through an official account campaign with likes and reposts.

The event will also have two giveaway periods, with distinct brands featured in each. As supplies are limited, attendees are encouraged to arrive early to secure their favorite products.

Event Details

- Event Name: Amorepacific × A:PERS POP-UP
- Duration: March 24, 2026 - April 20, 2026
- Location: A:PERS, K-PLAZA, 1F, 2-1-1 Hyakunincho, Shinjuku, Tokyo
- Operating Hours: 10:00 AM - 10:00 PM
- Access: 3-minute walk from JR Shin-Okubo Station

About A:PERS

A:PERS is a hands-on select shop that embodies the theme "Diverse Beauty Under One Roof". Here, visitors can engage with a plethora of beauty and lifestyle items inspired by Korean trends. The shop's design, blending concrete gray, metal, and monochrome, creates an art gallery-like atmosphere, enhancing the sensory experience of choosing beauty products.

The pop-up event reflects A:PERS's commitment to experiential beauty, providing a space where brands and visitors can connect meaningfully. It promises to be an exciting occasion for anyone keen to discover the finest in Korean cosmetics this spring.