FRISS Partners with AF Corse USA to Revolutionize Endurance Racing in 2026
In a strategic collaboration that highlights the essence of performance and consistency, FRISS, the caffeine pouch brand known for its precision dosing aimed at enhancing focus and energy control, is excited to announce its new partnership with AF Corse USA, a prominent name in the realm of international endurance racing. This partnership is set to ignite the 2026 racing season with shared values grounded in discipline and a commitment to sustained achievement.
AF Corse USA has cemented its reputation in the industry with an impressive track record, including seven victories at the renowned 24 Hours of Le Mans across various classes and a recent notable win at the 12 Hours of Sebring. The team's ethos is built around performance under pressure, paralleling FRISS’s mission to provide controlled energy necessary for peak focus, particularly during high-stakes moments in racing and daily life.
The founder of FRISS, Abel Santa, a graduate from USC Neuroscience and an Academy Award-qualified filmmaker, developed the brand to meet the needs of individuals navigating a distraction-filled world. He emphasizes that losing focus can lead to mistakes and missed opportunities, whether it is during a critical moment in a race or in everyday tasks. The energy products offered by FRISS come in 75mg and 100mg strengths, providing a measured caffeine source that helps users maintain their energy levels smoothly throughout the day, avoiding the undesirable peaks and troughs often associated with traditional energy solutions.
“We understand that endurance racing isn't just about speed; it's about solid performance and remaining composed when it matters most,” stated Fabio Tosi, Managing Director of AF Corse USA. “The qualities that FRISS embodies align perfectly with our team's philosophy, making this partnership a natural fit. We’re elated to welcome them to our racing family.”
As part of this collaboration, FRISS is committed to bringing fans closer to the thrilling world of endurance racing through innovative activations. Following a successful 12-hour livestream from the 12 Hours of Sebring with influencer Sam Frank, FRISS plans to enhance its engagement at Watkins Glen with additional livestream content, creative partnerships, and exclusive behind-the-scenes experiences. This initiative is designed to immerse fans in the relentless energy and focus required in racing, reinforcing FRISS's position in the realm of performance energy,
According to Abel Santa, “What makes endurance racing truly captivating is its requirement for unyielding focus amidst intense pressure. Top drivers rely not on quick bursts of energy but rather on calculated decisions and consistent execution over long durations. This mindset resonates deeply with the mission behind FRISS. Our product is tailored for individuals seeking steady, reliable energy—not only on race day but in every defining moment of their lives.”
For those interested in learning more about FRISS, please visit their website at frisslabs.us and connect with them on Instagram @frisslabs to stay updated on their innovative products and exciting racing developments. By combining science with well-thought-out design, FRISS is striving to create a new category of caffeine pouches that cater to the demand for focused, practical energy in a world crawling with distractions.
AF Corse USA has cemented its reputation in the industry with an impressive track record, including seven victories at the renowned 24 Hours of Le Mans across various classes and a recent notable win at the 12 Hours of Sebring. The team's ethos is built around performance under pressure, paralleling FRISS’s mission to provide controlled energy necessary for peak focus, particularly during high-stakes moments in racing and daily life.
The founder of FRISS, Abel Santa, a graduate from USC Neuroscience and an Academy Award-qualified filmmaker, developed the brand to meet the needs of individuals navigating a distraction-filled world. He emphasizes that losing focus can lead to mistakes and missed opportunities, whether it is during a critical moment in a race or in everyday tasks. The energy products offered by FRISS come in 75mg and 100mg strengths, providing a measured caffeine source that helps users maintain their energy levels smoothly throughout the day, avoiding the undesirable peaks and troughs often associated with traditional energy solutions.
“We understand that endurance racing isn't just about speed; it's about solid performance and remaining composed when it matters most,” stated Fabio Tosi, Managing Director of AF Corse USA. “The qualities that FRISS embodies align perfectly with our team's philosophy, making this partnership a natural fit. We’re elated to welcome them to our racing family.”
As part of this collaboration, FRISS is committed to bringing fans closer to the thrilling world of endurance racing through innovative activations. Following a successful 12-hour livestream from the 12 Hours of Sebring with influencer Sam Frank, FRISS plans to enhance its engagement at Watkins Glen with additional livestream content, creative partnerships, and exclusive behind-the-scenes experiences. This initiative is designed to immerse fans in the relentless energy and focus required in racing, reinforcing FRISS's position in the realm of performance energy,
According to Abel Santa, “What makes endurance racing truly captivating is its requirement for unyielding focus amidst intense pressure. Top drivers rely not on quick bursts of energy but rather on calculated decisions and consistent execution over long durations. This mindset resonates deeply with the mission behind FRISS. Our product is tailored for individuals seeking steady, reliable energy—not only on race day but in every defining moment of their lives.”
For those interested in learning more about FRISS, please visit their website at frisslabs.us and connect with them on Instagram @frisslabs to stay updated on their innovative products and exciting racing developments. By combining science with well-thought-out design, FRISS is striving to create a new category of caffeine pouches that cater to the demand for focused, practical energy in a world crawling with distractions.
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