New Feature by Geniee
2025-07-04 02:59:23

Geniee Launches New Feature for Customized Product Pricing on BtoB E-commerce Sites

Geniee Launches Innovative Pricing Feature for BtoB E-Commerce



Introduction


The Tokyo-based company Geniee has recently rolled out an exciting new feature within its site search service, GENIEE SEARCH. This feature, specifically designed for BtoB e-commerce sites, introduces a system for customizing the display of products and prices depending on individual clients. As the BtoB e-commerce market continues to grow, raising operational efficiency is crucial for businesses competing for market share.

Market Background


According to a report from Japan's Ministry of Economy, Trade, and Industry, the domestic BtoB e-commerce market is projected to reach a staggering 465.2 trillion yen in 2023, showing a consistent upward trend. As businesses navigate this expanding landscape, the ability to tailor price settings and SKUs (Stock Keeping Units) becomes a vital strategy for staying competitive. Traditional BtoB e-commerce platforms often involve costly development from scratch to add features, leading to increased maintenance burdens. Addressing these issues, Geniee has introduced the product and pricing differentiation function in GENIEE SEARCH.

How the New Feature Works


Price Differentiation


This advanced functionality enables businesses to reflect varying prices for specific SKUs in search results, allowing for tailored pricing strategies for different clients. This flexible approach aligns with customer needs and substantially improves order processing efficiency.

Visibility Control


The system allows BtoB platforms to exclude certain products from search results based on client-specific criteria. By showcasing only the relevant items available to each client, this tool aims to streamline the search experience, making it more efficient and user-friendly.

Benefits of Implementation


  • - Mandatory Requirement for Closed Sites: Many BtoB e-commerce sites, especially closed (members-only) sites, require distinct pricing and product display based on logged-in clients. This new feature meets these essential criteria, providing a valuable solution.
  • - High-Function Search for BtoB: Drawing on the robust search algorithms developed for BtoC e-commerce over the years, GENIEE SEARCH brings excellent search speed and accuracy to BtoB platforms. This means even large-scale sites with numerous products can offer a seamless search experience tailored to BtoB needs.
  • - Revenue Growth: By presenting optimal pricing and product options according to client strategies, Geniee supports the development of long-term business relationships with clients. This targeted product presentation streamlines the pathway for clients to find necessary items, enhancing cart addition and purchase rates.
  • - Operational Efficiency: Automating the management of product and price combinations significantly boosts operational productivity.

Overall, this advanced function equips BtoB e-commerce businesses with a system that allows them to offer “the right products, at the right prices, swiftly,” thereby strengthening both competitive and operational capabilities.

About GENIEE SEARCH


GENIEE SEARCH stands out as a sophisticated search tool catered to e-commerce and corporate sites. By organizing scattered information on websites, it enhances user experience and sales performance. The tool collects and analyzes keyword data to improve search results and empathizes with users' needs, which can lead to substantial content enhancements and product development insights.

You can learn more at Geniee.

Contact Information


For Product Inquiries


Geniee, CX Division, SEARCH Department
Contact: Morimoto
Phone: 03-5909-8174
Email: cx_mkt@geniee.co.jp

For Media Inquiries


Geniee Public Relations
Phone: 03-5909-8177
Email: pr@geniee.co.jp

Company Overview


Established in April 2010, Geniee, Inc. is driven by the mission to create a world where everyone can succeed through marketing. With a vision to become a globally recognized technology company originating from Japan, Geniee offers various solutions aimed at boosting corporate revenues and productivity.
Company Name: Geniee, Inc.
Representative: Takaaki Kudo, President & CEO
Head Office: 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 5/6F Sumitomo Realty New Shinjuku Oak Tower
Capital: 1 billion yen (consolidated, as of March 2025)
Employees: 877 (consolidated, as of March 2025)
International Offices: USA, India, Singapore, Vietnam, Indonesia, UAE
Business Areas: Advertising platform business, Marketing SaaS, Overseas operations, Digital PR
For more details, visit Geniee.


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Topics Consumer Products & Retail)

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