Personar Strengthens Leadership by Appointing Tony Page as Managing Director for Global Sports

In an exciting development for the sports technology sector, Personar has announced the appointment of Tony Page as the Managing Director for Global Professional Sports. This strategic move comes at a time when Personar, renowned for its AI-powered solutions that enhance real-time decision-making, seeks to expand its footprint in the global sports industry. Having previously served as the Managing Director for Global Football at Sony Hawk-Eye Innovations, Page brings with him an impressive background in sports technology from notable organizations, including Formula One and Deltatre.

In his new role, Page will not only oversee Personar's sophisticated global sports portfolio but will also spearhead the growth of their flagship products, including TrackSwift—a professional sports technology platform extensively used by major sports organizations worldwide—and CoachScribe, an innovative AI coaching and athlete analytics solution set to launch in 2026. This combination puts Personar at the forefront of technological advancements in sports.

Operating from the UK, Tony Page will collaborate closely with Chief Revenue Officer Joe Rayfield and the global sales team to boost partnerships with elite sports organizations worldwide. This collaboration is essential for scaling TrackSwift and embedding CoachScribe within professional sports teams globally. Page's appointment aligns with Personar’s ongoing momentum, bolstered by recent accolades such as being named "Best Technology in Sports" at the Sports Industry Awards, reinforcing its status as a leader in the sports market.

Adrian Jones, the CEO and Co-Founder of Personar, expressed his excitement about Page joining the company, highlighting his exceptional track record in the sports technology industry. Jones stated, "Tony is an icon in our industry; his experience delivering cutting-edge solutions makes him the perfect leader to drive our global expansion." As Personar looks towards the future, Page’s extensive expertise is expected to be crucial in solidifying the company’s position in the elite sports sector.

Tony Page expressed his enthusiasm for joining Personar during this pivotal time. He noted the transformative impact of Personar’s AI technology, having witnessed its effectiveness firsthand in both Formula One and elite football. Page remarked, "I know the immense value Personar delivers to sports organizations worldwide. The combination of TrackSwift's proven track record alongside CoachScribe’s innovative approach represents a unique opportunity to reshape how sports leverage real-time intelligence." Page is eager to present these revolutionary solutions to an abundance of sports organizations globally, indicating a significant shift in how technology can influence professional sports.

Personar, headquartered in London, specializes in AI technologies focused on audio analysis and real-time decision intelligence aimed at professional sports applications. Their standout products, TrackSwift and CoachScribe, utilize advanced speech-to-text and AI categorization to provide actionable insights for teams in Formula 1, A-League, and other elite sports organizations. With a development hub in Budapest and teams spread across Australia, Singapore, Europe, and the US, Personar supports 24/7 operations during the most demanding sports events around the globe.

The company is well-positioned for further growth, and with Tony Page at the helm for global professional sports, the future looks promising. As the sports industry continuously evolves, technology remains a central element, and Personar is committed to staying ahead of the curve, offering groundbreaking solutions for sports organizations seeking to enhance their competitive edge. As the launch of CoachScribe approaches in 2026, enthusiasm builds around how these advancements will reshape coaching and athlete performance analytics on a global scale.

Topics Sports)

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