#Japan #Tokyo #Food Culture #YOMIKO #Chef's Link

YOMIKO's Strategic Investment in Chef's Link

In a significant development for the promotion of local food culture, YOMIKO, a leading advertising firm based in Minato, Tokyo, has announced its investment in Chef’s Link, a promising startup focused on revitalizing regional communities through culinary projects. With this partnership, YOMIKO aims to deepen its collaboration with Chef’s Link, maximizing influence in the sphere of food culture enhancement across Japan.

Chef’s Link, founded in May 2022, operates from Shibuya, Tokyo, under the leadership of CEO Manami Takagi. The company is committed to the preservation and advancement of Japan’s rich culinary heritage. Chef’s Link collaborates with renowned chefs from around the country, offering media services that allow users to learn cooking techniques and philosophies through engaging videos. Additionally, the startup works closely with corporations and local communities to facilitate various initiatives aimed at promoting food culture.

YOMIKO, under the direction of Hidetaka Kikuchi, is not only a prominent player in the advertising sector but also a provider of consulting services across multiple domains, including digital fields and sales strategies. The company has developed a unique value creation model called Community Creation®, which seeks to address challenges faced by consumers, businesses, and society at large. This model is instrumental in fostering community development, enhancing revenue streams, and cultivating new business opportunities.

The recent investment in Chef’s Link allows YOMIKO to leverage Chef’s Link’s expertise in food-related community revitalization initiatives. By combining Chef’s Link’s knowledge with YOMIKO's Community Creation® principles, the companies aim to address local issues more effectively and facilitate sustainable business practices that benefit both communities and corporate partners.

Overview of Chef’s Link

• - Company Name: Chef's Link, Inc.
• - CEO: Manami Takagi
• - Location: 5th Floor, VORT Akihabara VII, 3-7-15 Iwamotocho, Chiyoda City, Tokyo
• - Business Activities: Operation of the video media platform MIDO (味道), partnerships with businesses, and community revitalization initiatives
• - Founded: May 2, 2022

About YOMIKO
YOMIKO is committed to transcending traditional advertising roles by engaging in various consulting endeavors across diverse fields. The firm focuses on resolving social issues in partnership with corporations, local governments, and academic institutions through models like Community Creation® and Civic Pride®, which help visualize the attachment and pride that locals feel for their communities. As a proactive partner in this landscape, YOMIKO aspires to be a “GAME CHANGE PARTNER”, championing sustainable growth in both business and society through innovative collaborations.

Conclusion

This investment signals a promising collaboration aimed at nurturing Japan’s culinary traditions while driving community engagement. YOMIKO’s strategic vision, paired with Chef’s Link's adaptability in the food sector, lays the groundwork for innovative solutions to contemporary socio-economic challenges.