#USA #New York #Winky Lux #Lauren Bloomer #Natalie Mackey

Winky Lux Shifts Gears with New CEO Lauren Bloomer

In a significant move for the beauty brand Winky Lux, renowned for its vibrant, clean, and imaginative approach, Lauren Bloomer has been appointed as its new Chief Executive Officer. This change marks a pivotal shift towards an era of strategic growth and artistic innovation, essential for any forward-thinking brand. The announcement was made on February 26, 2025, and comes on the heels of recent expansions fueled by investments from CORE Industrial Partners in mid-2024.

Having co-founded Winky Lux alongside Natalie Mackey in 2015, the company initially focused on merging high-quality makeup with a philosophy that beauty should be both effective and expressive. Bloomer's extensive experience of over 23 years in brand strategy and consumer goods will play a crucial role as she takes the helm of a brand that has always prioritized fun and creativity, aligning perfectly with the company's core values of Joy, Playfulness, and Community.

Mackey, who remains at the forefront of Winky Lux's creative direction, expressed her enthusiasm for this transition, stating, “Great leadership fuels creative innovation.” She emphasized that after a comprehensive search for a leader, Bloomer was the ideal fit due to her passion for redefining the beauty landscape and her vision for the future of Winky Lux. In her new role, Bloomer aims to harness this passion and the company’s spirit to push boundaries and develop new, exciting products.

Bloomer is excited to lead Winky Lux's efforts, stating, “I am honored to join a brand as spirited and innovative as Winky Lux. Collaborating closely with Natalie allows us to build on our solid foundation.”

With a strong commitment to sustainability, Winky Lux is not only embracing innovation in its product lines but is also plastic neutral and cruelty-free. This reconciliation of beauty and ecological responsibility speaks directly to modern consumers' needs and preferences.

Before joining Winky Lux, Lauren Bloomer held the position of President at the Good Glamm Group, where her role included overseeing international expansions and serving on the board of WYN Beauty, a lifestyle brand endorsed by Serena Williams. Furthermore, Bloomer has an impressive background with The Estée Lauder Companies, where she held several leadership roles for well-known brands such as BECCA Cosmetics, Estée Lauder, and Clinique. Her career also includes stints at Clorox and the Boston Consulting Group, providing her with a rounded expertise that is vital for Winky Lux's anticipated growth.

With Bloomer at the company’s helm, Winky Lux is not only poised to enhance its market presence but also to captivate emerging generations of beauty enthusiasts. By combining strategic operations with unmatched creativity, the brand aims to innovate and evolve while maintaining its essence.

Winky Lux's journey and its leadership under Lauren Bloomer reflect an optimistic and vibrant future—one where beauty, creativity, and sustainability are at the forefront, promising an enriching experience for customers worldwide. Bloomer's combined vision and Mackey's creative oversight suggest that Winky Lux will continue to thrive as a beacon of joy and beauty in the cosmetics industry.

As Winky Lux ventures into this new chapter, both the new CEO's leadership and the enduring spirit of creative collaboration will undoubtedly pave the way for continued success and broader recognition.

For more details about Winky Lux's products and initiatives, visit Winky Lux's website or check their social media channels on Instagram and TikTok.