#Japan #Marathon Capital #Choshi City #Choshi #Hanawa Shoji

Strategic Partnership Announcement

Marathon Capital Partners, a company headquartered in Chiyoda, Tokyo, has entered into a strategic capital and business alliance with Hanawa Shoji Co., Ltd., a prominent player in the automotive repair and sales industry located in Choshi City, Chiba Prefecture. This collaboration was officially confirmed on January 29, 2026, through a special purpose company invested in by the Marathon II Fund.

About Hanawa Shoji

Hanawa Shoji began its operations in 1974 as a second-hand goods dealer and was incorporated in 1986. For decades, the company has expanded its services focusing on vehicle inspection and repairs, as well as retail and wholesale automotive sales. Under its well-known brand, “Shaken no Kenta-kun”, the company has earned a solid reputation within the community, boasting an impressive record of servicing around 2,000 vehicles per year, making it the leader in vehicle inspection service market share in Choshi City.

This local connection is vital to Hanawa Shoji's identity. They have focused on offering reliable automotive maintenance that fulfills the community's needs, ensuring that residents can depend on their service quality.

Goals of the Partnership

Marathon Capital recognizes the importance of Hanawa Shoji's commitment to remaining a community-centered automotive service center. The strategic partnership aims to enhance the managerial capacities of Hanawa Shoji and broaden its human resource networks. By collaborating with various partners, Marathon Capital intends to support Hanawa Shoji in achieving sustainable business growth.

“Through this partnership, we aim to strengthen Hanawa Shoji’s operational management, enabling them to continue meeting local automotive needs effectively. Our objective is to ensure the safety and comfort of daily life for the community,” remarked Toshinori Ono, President of Marathon Capital Partners.

Hanawa Shoji Overview

• - Company Name: Hanawa Shoji Co., Ltd.
• - Representative: Hiroshi Oami, President
• - Location: 4510-1, Nagatsuka-cho, Choshi City, Chiba Prefecture
• - Main Services: Automotive repair, retail, and wholesale sales
• - Established: November 1986
• - Website: autounic.com

Marathon Capital Overview

• - Company Name: Marathon Capital Partners Inc.
• - Representative: Toshinori Ono, President
• - Location: 21st Floor, Shin Marunouchi Center Building, 1-6-2 Marunouchi, Chiyoda, Tokyo
• - Main Services: Formation, operation, and management of private equity funds and related business activities
• - Established: April 2021
• - Website: marathoncapital.co.jp

In conclusion, this partnership not only represents a pivotal moment for both companies but also promises to enhance the automotive service sector in Choshi City, ensuring local residents can continue to rely on high-quality automotive services for years to come.