New Mobility Services Collaboration in Hiroshima: Tsukume Transportation and Hiroshima Rent-A-Car

In a significant development for the transportation landscape in Japan, Tsukume Transportation Co., Ltd., and Hiroshima Rent-A-Car Co., Ltd. are set to introduce a groundbreaking mobility service designed to address the challenges of secondary transportation for both tourists and local residents. Utilizing the innovative WHILL mobility device developed by WHILL Inc., this initiative marks the first collaboration of its kind in the Chugoku region, aiming to provide convenient transportation solutions to enhance accessibility in various travel settings.

Bridging Gaps in Transportation

With Japan's rapid aging population and a surge in inbound tourism, the need for accessible and user-friendly mobility options has never been clearer. The services offered by Tsukume Transportation and Hiroshima Rent-A-Car aim to create a comfortable travel environment for all, particularly in locations where traditional vehicles struggle to operate.

Hiroshima Prefecture is becoming increasingly popular among international visitors, with significant growth in tourist spending expected in 2024, projected to reach an all-time high of 8.1 trillion yen. As travelers flock to iconic landmarks like the Hiroshima Peace Memorial Park and Itsukushima Shrine, addressing the mobility needs of those who may find it challenging to navigate on foot is essential. The introduction of WHILL, a non-license required short-distance mobility device, provides the perfect solution.

WHILL Mobility Experience

Tsukume Transportation will primarily utilize WHILL as a service for the last mile of tourism. These devices can help foreign visitors facing difficulties due to age or physical constraints, making their experience in Hiroshima more enjoyable. By providing a flexible mobility experience that combines transportation to and from tourist destinations with the ease of WHILL usage, Tsukume aims to enhance the overall appeal of Hiroshima as a tourist destination.

In contrast, Hiroshima Rent-A-Car plans to incorporate WHILL into their rental offerings, allowing local residents and visitors alike to explore the region on their own terms. This innovative rental service provides an easy solution for those who want to enjoy their time freely after returning their rented vehicles, addressing their concerns about navigating local travel routes.

Availability and Pricing

Both companies will offer two WHILL models: the high-performance Model C2 and the compactly foldable Model F, which allows travel at walking speed. Prospective users can easily utilize these devices after disembarking from traditional vehicles, enabling them to explore their surroundings or enjoy quality time with companions.

- Service Start Date: June 24, 2025
- Model Availability: Model C2 and Model F
- Reservation: Advance booking via phone (Tsukume: 082-221-1955; Hiroshima Rent-A-Car: 082-533-7860 / 084-927-9630)
- Cost: WHILL rentals at Tsukume will be 5,000 yen per rental, while Hiroshima Rent-A-Car offers Model C2 at 3,000 yen per day and Model F at 2,000 yen per day. Specific conditions apply for rental, including a weight limit of 115 kg and the necessity for users to demonstrate sufficient operation awareness.

Aiming for Greater Accessibility

As part of their commitment to supporting local transport, Tsukume Transportation and Hiroshima Rent-A-Car are determined to collaborate effectively, ensuring that a wide array of mobility needs in Hiroshima are addressed. By catering to both tourists and locals, they aim not only to promote regional vitality but also to enrich the overall experience of those visiting or living in this beautiful prefecture. The collaboration signifies a pivotal step towards making Hiroshima a more accessible and enjoyable place for everyone.

For further information on Tsukume Transportation and Hiroshima Rent-A-Car, visit their official websites: Tsukume Transportation and Hiroshima Rent-A-Car.