#South Korea #Seoul #Hugel #Letybo #K-aesthetics

Hugel Showcases K-Aesthetics at AMWC KOREA 2026

Hugel, Inc., a pioneering company in the medical aesthetics field, has made a remarkable mark at the Aesthetic Anti-aging Medicine World Congress (AMWC) Korea, held from June 19-20, 2026, at the Grand InterContinental Seoul Parnas. Their attendance not only showcased their scientific expertise but also underlined their commitment to fostering educational initiatives and global partnerships within the aesthetic medicine community.

The AMWC’s inaugural event, which gathered around 2,000 healthcare professionals and industry leaders from around the globe, was the perfect platform for Hugel to exhibit its innovative products and trends in K-aesthetics. Notably, Hugel received the prestigious Best Injectables for Skin Anti-aging award during the congress, solidifying its status as a leading brand in the aesthetics market. This achievement is a testament to the company's dedication to excellence and innovation in delivering high-quality aesthetic solutions.

A central feature of Hugel's involvement was a symposium titled “Precision and Balance in K-Aesthetics Clinical Applications of Letybo,” where prominent aesthetic experts from Korea and the U.S. shared their insights and clinical experiences with Letybo, Hugel's flagship botulinum toxin product. Esteemed speakers included Dr. Sejin Kim from Lienjang Clinic Myeongdong, Dr. Hyoseung Jang of Pieobom Clinic Gangnam, and Dr. Suneel Chilukuri from Refresh Dermatology in Houston, Texas. This event provided a unique opportunity for practitioners to learn about the latest clinical applications and gather insights from seasoned experts in the field.

Continuing their trend of educational outreach, Hugel hosted the L.E.A.D. (Leader's Experience Discovery) program during the AMWC. This signature initiative included live demonstrations and advanced anatomy sessions designed to highlight Korea's sophisticated techniques and expertise in aesthetic treatments. By engaging both healthcare professionals and aesthetic practitioners, Hugel is fostering a collaborative environment that encourages learning and professional growth.

In addition to educational programs, Hugel also organized the HUGEL L.E.A.D NIGHT, a global networking event that attracted around 140 participants, including regional teams, healthcare professionals from the U.S., Canada, and Australia, as well as partners from various European countries. This event allowed attendees to exchange insights about market trends and identify emerging opportunities in the medical aesthetics industry.

Carrie Strom, President and Global CEO of Hugel, expressed her optimism regarding the event's significance: “AMWC is one of the most respected conferences in medical aesthetics, and we are delighted to see it held in Korea. As a company driving the global growth of K-aesthetics, we are proud to play a leading role in this milestone event. We will continue to deepen our collaboration with healthcare professionals and partners worldwide while strengthening trust in our brands through proven product performance.”

Founded in 2001, Hugel has grown into a global leader in the medical aesthetics market, specializing in a range of injectables for skin rejuvenation, including botulinum toxins, hyaluronic acid fillers, and additional cosmetic products. The company’s unwavering dedication to quality and safety is complemented by its commitment to advancing industry standards through comprehensive training programs and vibrant industry forums.

With its strong presence in over 70 countries and operations across nine global subsidiaries in territories such as the U.S., Canada, Australia, and various regions in Asia, Hugel is well-positioned for ongoing market expansion and the continued growth of its innovative aesthetic solutions. Following their notable participation in AMWC KOREA, Hugel's influence and momentum in the global aesthetic landscape look stronger than ever.