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Birkenstock's Expansion into Madrid

In a significant move for the brand, Birkenstock has inaugurated its second retail store in Madrid's Salamanca district, marking another step in its rapidly growing presence in Spain. Known for its unique approach to footwear, Birkenstock aims to provide an immersive experience that showcases its heritage and commitment to foot health. This expansion underscores the increasing awareness and demand for the brand among Spanish consumers, who have come to appreciate its distinctive values and craftsmanship over the years.

A Unique Retail Concept

The new store is designed to reflect the cultural and architectural essence of Madrid, taking inspiration from the city's historic corralas. These traditional residential buildings are characterized by their large central courtyards and exterior galleries, encouraging social interaction among residents. By embracing this principle of openness, the store creates a welcoming environment for visitors. Elements such as plant pots reminiscent of balconies and worktables inspired by local espadrille workshops provide a tangible connection to the rich craft traditions of the region.

Birkenstock's design philosophy goes beyond aesthetics. The materials used in the store, including cork, jute, leather, and natural latex, mirror the brand’s commitment to sustainability and natural living. With a combination of antique limestone flooring and walnut travertine, the ambiance fosters a contemporary yet timeless feel.

Emphasizing Interaction and Experience

Andrea Cannavo, Vice President of Direct-to-Consumer at Birkenstock, emphasizes that the retail space is where the brand's philosophy comes to life. Each store is tailored to its location, ensuring that visitors can engage with Birkenstock’s principles of walking as nature intended. The Salamanca store represents the latest realization of this vision, inviting customers to engage with the brand in an intimate setting.

This location offers an extensive range of Birkenstock products, from sandals and clogs to shoes that encompass the latest collections. Notably, customers can find the premium 1774 line, including exclusive collaborations like the recent partnership with Repetto. Additionally, the Care Essentials line, made with natural-origin ingredients, emphasizes Birkenstock’s dedication to health and wellness.

Store Opening Details

The new Madrid store opened to the public on July 28, 2026, located at C. de Claudio Coello, 44, Salamanca, 28001 Madrid. Its hours of operation are Monday to Saturday from 10 AM to 9 PM, and Sunday from 10 AM to 8 PM. The store aims to be more than just a retail space; it serves as a cultural hub where locals and visitors can gather, learn about Birkenstock’s products, and engage with brand representatives.

As Birkenstock continues to grow its footprint in Spain, it remains committed to its core values of functionality, quality, and tradition. With over 7,200 employees globally, the brand is dedicated to upholding high standards of environmental and social responsibility in its manufacturing processes. Each footbed is crafted in Germany, with a vast majority of products assembled locally, ensuring that the quality of Birkenstock footwear meets the expectations of conscious consumers.

Birkenstock’s expansion into the Salamanca district is a testament to its evolving identity in one of Europe’s most vibrant markets. With its new store, the brand not only offers a shopping experience but also an opportunity to immerse oneself in a community centered around foot health and well-being. As the company continues to embrace its heritage while innovating for the future, the Salamanca store is poised to become a pivotal location for both residents and visitors alike.