#Japan #Shinjuku #Blue Curaçao #Royal Mile #The Plinius

The Plinius Launches a Unique Blue Curaçao for Highballs

On July 10, 2026, at 6 PM, The Plinius, a private bottler brand under Royal Mile Co., Ltd., will release a special limited edition of Blue Curaçao titled "Purinus Hyakkei Shirohama Iriezu Blue Curaçao," with only 300 bottles available. This innovative product is set to redefine the classic blue drink for adults, using the fresh flavors of Japanese citrus from Izu, specifically the Aodai fruit.

The Idea Behind This Refreshment

The creation of this exclusive liqueur is supervised by Kazunori Shizutani, a champion bartender and the youngest individual ever to receive the title of Master of Whisky. His appreciation for Japanese citrus fruits is evident, as he has crafted a liqueur that emphasizes their unique qualities without overwhelming sweetness. This Blue Curaçao, unlike traditional versions, aims for a well-balanced flavor that pairs perfectly with soda for a refreshing and vibrant blue highball.

Launch Details

• - Product Name: Blue Curaçao for Highballs - Purinus Hyakkei Shirohama Iriezu
• - Release Date: July 10, 2026, 6 PM
• - Purchase Price: ¥5,000 (excluding tax)
• - Volume/Alcohol Content: 500ml / 30%
• - Limited Quantities: 300 bottles available

A Commitment to Sustainability

The distillation of this liqueur takes place at the Shirohama Distillery in Shimoda, Shizuoka, which emphasizes sustainability by using domestically sourced fruits. Tragically, many Aodai are often left unharvested, leading to waste. By converting these underutilized citrus fruits into liqueur, the Shirohama Distillery minimizes food loss, thus making your purchase not only a delightful experience but also a contribution to sustainability efforts.

Elevating Your Home Drinking Experience

This summer, The Plinius introduces an easy way to enjoy a sophisticated blue highball. Simply mix with soda and savor the refreshing taste of Aodai. Ideal for cooling off on hot summer days or adding flair to home parties, this drink merges Japanese highball culture with Curaçao island tradition, offering a novel drinking experience.

Aromatic and Flavorful Notes

Aroma

Opening the bottle reveals a lively citrus aroma from the Aodai, intermingled with hints of Japanese pepper that evoke a refreshing sensation. When mixed with soda, the resulting effervescence releases a crisp breeze of blue citrus scents, elevating the overall experience.

Flavor

Upon tasting, the smoothness of the drink is met with a sharp acidity and bitterness derived from the Aodai, which brings vibrancy and dynamism to the palate. The addition of soda diminishes sweetness, revealing a fresh citrus flavor that's reminiscent of biting into a blue mandarin.

An Artistic Touch

Reflecting the Plinius concept of merging intellectual curiosity with art, the label showcases landscapes of Izu Shimoda through traditional Ukiyo-e techniques. This art enhances the drinking experience, connecting what is seen on the label with the flavors of the drink, crafting a unique pairing experience that enriches every sip.

Conclusion

Join in the exciting launch of The Plinius's Blue Curaçao for Highballs, which blends elements of drink culture from Curaçao with Japanese flavor. With each bottle, you’re not only experiencing a delicious refreshment but also participating in a sustainable movement towards reducing food waste. Embrace this summer with your own exquisite blue highball, reflecting sophistication and creativity.

For more details and to place an order, visit the official online store at Royal Mile.