HONOR Unveils Revolutionary AI Technologies at MWC 2025 to Transform Device Ecosystem

HONOR's Bold Leap into AI at MWC 2025

At the Mobile World Congress (MWC) 2025, held in Barcelona, global tech brand HONOR unveiled the HONOR ALPHA PLAN, a strategic initiative aimed at transitioning the company from a traditional smartphone manufacturer to a leader in artificial intelligence technologies. This transformative plan is structured in three bold steps, inviting industry collaboration to create an ecosystem that maximizes human potential and benefits society as a whole.

Leading the AI Charge

One of the highlights of the event was the demonstration of the world’s first GUI-based personal mobile AI agent. In collaboration with Google Cloud and Qualcomm Technologies, HONOR showcased this innovative AI agent capable of seamlessly integrating daily tasks. For instance, it can make table reservations using third-party services while factoring in prior appointments saved in the HONOR Calendar and current traffic data. With plans for global deployment, this feature promises to redefine convenience in smartphone use and enhance user experiences in meaningful ways.

Revolutionizing Mobile Photography with AiMAGE

In addition to AI agents, HONOR introduced AiMAGE, a new brand that symbolizes the company's leap forward in mobile photography. This advanced imaging technology is uniquely powered by an AI Kernel, representing the industry's first solution that supports device-cloud AI models. The on-device model operates with 1.3 billion parameters, delivering a remarkable 50% increase in image clarity. Meanwhile, the cloud counterpart runs a colossal 12.4 billion parameters, significantly enhancing the quality of telephoto images.

However, the innovation doesn't stop there. HONOR is committed to an AI ecosystem that partners with various technology players, including Google Cloud, to continuously develop new, intuitive features for its smartphones. One such feature is the new AI Upscale, designed to restore old portraits. This feature is set to roll out across the HONOR Magic7 series starting this March, powered by the Snapdragon® 8 Elite Mobile Platform.

A Groundbreaking All-Ecosystem File-Sharing Technology

In a move that positions HONOR at the forefront of data sharing technology, the company has introduced what it declares as the world’s first all-ecosystem file-sharing technology. This innovative system enables users to transfer files at record speeds, regardless of whether they are sending to a single device or multiple devices across iOS and Android platforms.

Moreover, HONOR disclosed its plans to incorporate AI Deepfake detection capabilities into its flagship devices, including bar and foldable phones, to enhance user security and trust.

Conclusion

HONOR's ambitious vision at MWC 2025 signals a significant pivot in the tech landscape, as the company moves to create a comprehensive AI device ecosystem. With its groundbreaking AI technologies and an eager collaborative spirit, HONOR invites users and developers to join in ushering a new era of intelligent technology that prioritizes human capabilities. The innovative strides taken by HONOR could very well redefine the future of technology and improve everyday life for individuals worldwide.