Lee 101 Anniversary
2026-03-11 05:48:11

Celebrating 101 Years of Lee: Exclusive Models Unveiled in Nagoya and Sendai

Lee's 101st Anniversary Celebrations in Style



In a remarkable tribute to its enduring legacy, Lee, the renowned denim brand, unveils its limited-edition models celebrating the 101st anniversary of its iconic "101" series. The festivities kick off on March 11, 2026, at a special pop-up store located in the Nagoya Gate Tower, while another unique offering is set for the recently revamped Sendai Espar store. These unique models showcase the brand's dedication to quality and authenticity, with each one reflecting the rich history and craftsmanship that has defined Lee since its inception.

Exclusive Offerings



Lee's anniversary collection introduces noteworthy variations that pay homage to the brand’s vintage roots. The models available will feature different treatments of denim exclusive to each store, emphasizing the unique textures and styles that define Lee jeans. The anniversary collection draws inspiration from the 1930s classic - the "Lee 101 COWBOY PANTS". Each piece celebrates the craftsmanship of that era with some modern adaptations that ensure style and comfort.

Nagoya Limited Edition: BLACK DENIM


The Nagoya edition boasts a sophisticated BLACK DENIM formulated from unique selvage denim. Notably, this model utilizes "生機デニム" (raw denim) without processing, thus maintaining its natural depth and dimensional fabric appeal. This classic design is finished off with a monochromatic thread that harmonizes beautifully, ensuring a subtle yet stylish appearance.
  • - Price: 33,000 JPY (tax included)
  • - Sizes: S/M/L/XL


Sendai Limited Edition: RIGID DENIM


Contrary to the Nagoya model, the Sendai edition embraces a traditional touch by utilizing domestic original selvage denim featuring a unique "white ear" that precedes the iconic red ear. This denim features a lighter blue hue crafted purely from indigo dyeing, closely mirroring the historical aesthetics of Lee's vintage line.
  • - Price: 33,000 JPY (tax included)
  • - Sizes: S/M/L/XL

Store Details



Nagoya Gate Tower Pop-Up


  • - Event Duration: March 11, 2026 – April 7, 2026
  • - Address: 6th floor of Rose Terrace, 1-1-3 Meieki, Nakamura-ku, Nagoya 450-6614
  • - Contact: 052-566-2202
  • - Hours: 10:00 AM - 8:00 PM
Note: Hours may vary depending on facility regulations.

Sendai Espar Store


  • - Address: 3rd Floor, East Wing Espar Sendai, 1-1-1 Chuo, Aoba Ward, Sendai, 980-0021
  • - Contact: 022-293-6440
  • - Hours: 10:00 AM - 8:00 PM (Sun-Thurs), 10:00 AM - 9:00 PM (Fri-Sat)
Note: Hours may vary depending on facility regulations.

A Legacy of Style



Founded in the United States in 1889, Lee has made a significant impact on the denim industry since introducing its style number "101" in 1925. In 2026, the brand commemorates a remarkable 101 years since the introduction of its legendary "101" series. The uncompromising functionality and timeless design of Lee have continued to captivate individuals who define their own styles, solidifying Lee 101’s iconic status in denim history.

To emphasize the enduring spirit of the Lee 101 series, the brand has chosen actor Yosuke Kubozuka and his son, Airu Kubozuka, as ambassadors for this celebration. Together, they embody the ethos of traditional style that transcends time and trends. Their participation reinforces the message of "A Spirit in Jeans - embracing what never changes," resonating profoundly with the brand's mission.

Join us in celebrating a century of style, craftsmanship, and innovation with Lee, and be part of this special occasion that reflects the brand's unwavering spirit and dedication to quality.


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Topics Consumer Products & Retail)

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