The New IFME TAG HUNTER Jr.: Empowering Kids Through Movement and Play

Introduction
As kids increasingly engage in sports, a robust and supportive footwear option is essential. The IFME TAG HUNTER, a new shoe model from the renowned children's footwear brand IFME, launched by Marubeni Consumer Brands, is designed to enhance the fundamental movements of running, jumping, and stopping. Set to hit the shelves in February 2026 across IFME's direct retail outlets and online store, this new model includes innovative designs that focus on promoting children's physical health through active play.

Addressing the Challenge of Decreasing Physical Fitness

In recent years, a concerning decline in children's physical fitness has been noted, prompting a resurgence in traditional games like “Oni Gokko”, a popular tag game in Japan. Collaborating with Professor Toshi Torii from Waseda University's Faculty of Sport Sciences, IFME has developed shoes that specifically cater to the core movements involved in this game. The TAG HUNTER series was launched in 2025, capturing the hearts of children looking to enhance their play experiences.

New Additions for the Spring/Summer 2026 Collection

For the upcoming spring/summer collection, IFME proudly introduces the new junior model of TAG HUNTER, alongside expanded size offerings for their kids’ range up to 21.0cm. This strategic expansion allows more children to benefit from the supportive features essential for dynamic play and exercise.

Features of IFME TAG HUNTER Jr.

Tailored Design for Optimal Fit

The 2026 spring/summer model has been crafted following extensive feedback from design surveys focusing on functionality and color preferences among kids. Special attention was given to the shape of junior-sized feet, employing a custom last that ensures comfort and ease during action-packed play. Prototypes were rigorously tested by young athletes participating in Oni Gokko, leading to improvements in grip, stability, and fit based on direct feedback from these experiences.

High Performance and Safety

The TAG HUNTER Jr. is engineered to support activities that demand quick changes in direction and sudden stops, making it an ideal choice for multi-sport use. Feedback from testers highlighted its exceptional ability to provide stability during sprints and ensure a smoother transition during quick movements, making it a standout option for active children.

The Health Benefits of Oni Gokko

A Fun Way to Improve Physical Fitness

Oni Gokko, traditionally viewed merely as a fun game, is now recognized for its significant role in enhancing children’s fitness levels. Engaging in this game involves running, chasing, and dodging, which collectively serve as an excellent full-body workout. Not only does it enhance endurance and agility, but it also strengthens cardiovascular health through vigorous activity.

Mental and Social Development

Moreover, the game promotes cognitive functions and social skills. The quick decision-making required to evade the “oni” aids in developing critical thinking and judgment skills. Playing collaboratively with friends fosters teamwork and communication, which are vital for personal development.

Encouraging Outdoor Play

In an era where outdoor play opportunities are limited, Oni Gokko offers a simple yet effective way for children to get active without needing specialized equipment. The accessibility of this game ensures that children engage in necessary physical activity and enjoy the benefits of fresh air and social interaction.

Product Overview

IFME TAG HUNTER Jr. Race Belt Sneakers

- Junior Sizes: 19.5 – 24.5 cm (includes half sizes)
- Colors: White, Black, Blue, Red, Sax
- Price: 4,730 yen (tax included)

Features

- Outside Strap: Facilitates easy on-off access by attaching a strap to the outer heel area.
- Hug-Insole: Designed to wrap around the heel and enhance flexibility in the forefoot for active toddlers.
- Reflective Elements: Enhances safety by reflecting light during nighttime activities.
- IFME Inazma Sole: Supports various movements involved in Oni Gokko, including running, stopping, and turning.

Size Expansion

Following the success of previous models, the kids’ line continues to expand its reach, now including sizes up to 21.0 cm across various styles.

Availability

The IFME TAG HUNTER Jr. will be available soon in selected stores:

- IFME Ariake Garden Store: Koto City, Tokyo
- IFME Hankyu Nishinomiya Gardens Store: Nishinomiya City, Hyogo
- Official Online Store: IFME Online

About IFME

Founded on the principle of nurturing healthy growth for children, IFME stands out by offering footwear ranging from first shoes to junior models. Collaborating extensively with Waseda University, IFME develops shoes focused on nurturing children's foot development, ensuring a holistic approach to their physical activities.

Conclusion
With the innovative IFME TAG HUNTER Jr. shoes, children can fully enjoy and excel in their play, promoting both physical fitness and social interaction. As the emphasis on playful learning continues to grow, these shoes are sure to enable young ones to thrive through active engagement.