#Japan #Tokyo #Vape #ASTRΛ #Ended Onodera

ASTRΛ: A New Era in Vape Culture

On September 4, 2026, ASTRΛ, the latest vape brand created by well-known influencer Ended Onodera, held its launch party at OR TOKYO in Shibuya. With over 500,000 registered followers, Onodera's creative vision has given rise to a unique vaping experience that speaks to the modern individual. The brand officially began selling its products online starting August 8, 2026, through its website astravape.jp, and shipments commenced from mid-September.

Brand Concept: "Find your orbit"

ASTRΛ embodies the concept of "Find your orbit," providing an escape from the weight of everyday life including relationships, work, and social media. This brand encourages individuals not to run away from reality, but rather to regain their personal trajectory. It aims for a return to self, allowing users to pause and find solace in their own space.

Product Lineup and Pricing

The ASTRΛ product range features a variety of vape products:

• - Starter Kit: $30 (~4800 yen)
• - Device: $15 (~2400 yen)
• - Replacement POD: $22 (~3500 yen)

The devices come in two stylish colors: DARK (black) and CLEAN (white), and they offer 10 unique flavors including Cherry Spice Cola, Kino-Mokusei, and Highball. Notably, users can choose from non-nicotine options as well as products containing 3% nicotine, available on the e-commerce site.

Flavor Profiles

1. Cherry Spice Cola
2. Kino-Mokusei
3. Highball
4. Shine Muscat Duo Ice
5. Lemon Sour
6. Energy Drink
7. Aloe Smooth Yogurt
8. Blueberry Ice
9. Mint Ice
10. Mango Peach

Please note: These products are intended for individuals aged 20 and over.

Key Features of ASTRΛ Products

1. High Capacity & Cost-Effectiveness

Despite being POD-style, ASTRΛ devices have an impressive capacity of 12,000 puffs. They are rechargeable and designed for repeat use, ensuring excellent cost performance.

2. Remarkable Battery Performance

With a single full charge, users can expect around 1,500 to 2,000 puffs. Each device is powered by a robust 1500mAh battery, ensuring long-lasting enjoyment without the hassle of frequent charging.

3. Adjustable Power Settings

Users can customize their vaping experience with two power output settings of 15W and 25W, allowing for tailored flavors and smoke volume.

Launch Party Details

The launch party, hosted on September 4, 2026, from 10 PM to 5 AM at OR TOKYO, featured performances by a lineup of artists including Onodera, Shinichi Osawa, and Okamoto Rage.

Event Information

• - Location: OR TOKYO 3F, Miyashita Park, Shibuya, Tokyo
• - Admission: Pre-sale tickets were available for 3,500 yen and at the door for 4,000 yen, which included one drink and a set of ASTRΛ products.
• - Performers Included: Ended Onodera, Shinichi Osawa, Okamoto Rage, and more.

Additionally, a special invitation-only event, the "ASTRΛ INVITATION PARTY," was held earlier in the evening featuring prominent artists like TAKURO ISHIZAWA and Kenneth.

Ongoing POPUP Store

Starting on the same day as the launch event, a permanent POPUP store was opened on the 1st floor of OR TOKYO for customers to immerse themselves in the ASTRΛ brand experience. The store is open from September 4 until December 4, 2026, but will temporarily close from September 28 for renovations before reopening later.

Company Overview

• - Name: ViON Co., Ltd.
• - Location: Setagaya, Tokyo, Japan
• - Representative: Ryuuichi Niwa, CEO
• - Established: February 2022
• - Business Focus: Planning, development, and sales of vape brands, e-commerce operations
• - Website: vion.inc

For more information about ASTRΛ and their products, visit astravape.jp or follow them on Instagram @astra_vape_. Inquiries can be directed through their contact page on the website.