#Japan #Thai Cuisine #Tokyo #BLUE ELEPHANT #GENTOS

Exciting Revamp for BLUE ELEPHANT Official Store

The BLUE ELEPHANT, a premium Thai brand renowned for its quality, is all set to draw attention with the grand reopening of its Official Store on March 30. Managed by GENTOS Inc., the official distributor in Japan, this renewal is designed to enhance user experience and highlight the joy of cooking with Thai flavors.

A New Beginning for the Official Store

The redesign of the BLUE ELEPHANT Official Store comes in response to customer feedback regarding the previous layout. Users found it challenging to locate specific products due to a lack of search options based on cooking needs or spice levels. In order to address these concerns, the team has completely overhauled the store’s structure, focusing on ease of product selection and an enhanced cooking experience.

Improved Product Searchability

One of the key features of the new store layout is the ability to search for items based on dish names such as "Pad Krapow" or "Tom Yum," as well as cooking difficulty levels and spiciness. This intuitive design allows customers to easily find what they need, whether they are novice cooks or seasoned chefs.

Enhanced Recipe Accessibility

In addition to product listings, the new website strengthens the connection between products and recipes. By linking products to actionable recipe ideas, visitors are encouraged to transition from browsing to cooking, easily fostering a desire to create delicious Thai meals at home.

Upgraded User Interface

The store’s design has undergone a full refresh. Attention to detail ensures seamless navigation on mobile devices, allowing users to enjoy browsing for Thai ingredients on the go. Different payment options are more visible, alleviating concerns about transactions and making purchases as stress-free as cooking.

New Features for Customer Engagement

A recent addition to the site is a feature allowing customers to leave product reviews, creating a sense of community and giving potential buyers valuable insights into what they might purchase. Moreover, an electronic gift option has been introduced, making it easy to send gifts without needing the recipient's address, expanding the gifting possibilities significantly.

Special Launch Campaign

To celebrate this relaunch, BLUE ELEPHANT will be hosting an exciting campaign with fantastic prizes. The top winner will have the opportunity to enjoy a spectacular 3-night stay in Bangkok, complete with round-trip airfare, accommodations, a delicious restaurant dinner at a BLUE ELEPHANT venue, and a cooking class experience!

Additionally, there are 20 special chance prizes that feature a set of BLUE ELEPHANT products. Participation is simple: new users must register and subscribe to the newsletter. Existing members are also welcomed to join the fun.

Looking Ahead

The revamped store is not just a sales platform; it represents a commitment to providing a comprehensive cooking experience. BLUE ELEPHANT aims to enrich the service and content available to consumers, thereby promoting Thai cuisine throughout Japan.

Upcoming Events

Mark your calendars for the following events where BLUE ELEPHANT will showcase its products:

• - Popup Store: April 27 - May 10 at Marui Yurakucho, 1F Calendarium
• - Thai Festival Osaka: May 30-31 at Nagai Park Freedom Square

About BLUE ELEPHANT

Founded by Master Chef Nooror Somany Steppe in Brussels, Belgium, in 1980, BLUE ELEPHANT is a leading Thai restaurant chain that has garnered worldwide acclaim. Today, it showcases the richness of Thai cuisine across 42 countries and regions, continuously striving to educate and inspire food lovers everywhere.

About GENTOS Inc.

Headquartered in Taito, Tokyo, GENTOS Inc. has been specializing in LED lighting. Leveraging its established network in Thailand since 2022, the company has taken on the role of BLUE ELEPHANT's official distributor in Japan, showcasing the finest in Thai gourmet products.