#Okinawa #TANOMU #BtoB Platform

A Glimpse into the Digital Future: New TV Commercials from Okinawa

On February 25, 2026, the world will witness a new television campaign featuring prominent Okinawan talents for the innovative services provided by Infomart Co., Ltd., a company dedicated to digitizing business transactions in Japan. The commercials will officially air across Okinawa, introducing the company's BtoB platform and TANOMU services with a comedic twist that resonates with local audiences.

The Background of the New Campaign

Founded in 1998, Infomart has effectively led the digital transformation of inter-company transactions through its BtoB platform. With the recent launch of TANOMU, an ordering system designed for wholesalers, the company is stepping up its commitment to streamline back-office operations. After announcing the establishment of its Okinawa office in April 2024, Infomart saw the perfect opportunity to capitalize on its services by producing engaging TV commercials that reflect local challenges faced by businesses in the region.

The last campaign, introduced in March 2025, was widely praised for addressing relatable issues evident in industries such as construction, hospitality, and restaurant services. The latest TV spots will delve into the pressing problems experienced by workers in the construction and food wholesale industries, echoing concerns from many businesses regarding manual invoice handling and communication through traditional methods like phone and fax.

A Playful Approach to Real Challenges

The recently released commercials portray real workplace scenarios, featuring interviews with staff from construction companies and food wholesale firms. Iconic talents from Okinawa, including Yoshitaka Gushiken and Eisho Gokushu, are joined by an entertaining puppet character named 'AI Gushiken-kun' to engage in interviews that highlight the benefits of digitalization in solving their day-to-day challenges. The use of local dialect enhances the relatability of the narrative, drawing viewers closer to identifying with the experiences shown on screen.

The commercials proudly highlight the “Digital Yuimaaru,