#Japan #Nagoya #OVER ALLs #mural art #Toyota Connected

Celebrating 25 Years of Toyota Connected with a New Mural Artwork

Toyota Connected Inc., headquartered in Nagoya, Japan, is marking a significant milestone in its history: the 25th anniversary of its founding in October 2025. To commemorate this occasion, the company has introduced a new mural titled "Tying Shoelaces" in the lobby of its Nagoya headquarters. This artwork was conceptualized and executed by the renowned artist collective OVER ALLs, known for their vibrant murals across Japan that visually represent history, culture, and spirit of various organizations.

Significance of the Art: Stepping into the Future

The mural was unveiled during a celebratory event held on October 6th, where the company revealed its vision for the next five years. The theme, "Envisioning the Future, Refining the TC Spirit for 2030," frames this significant artwork. The motif of the piece is the moment of tying shoelaces, a symbolic representation directly linked to President Keiji Yamamoto’s words during the ceremony, "to stand firm on the ground as we move forward." This visual metaphor emphasizes the importance of grounding oneself and preparing to take the next step toward the future.

The act of tightening shoelaces is depicted as a powerful gesture, reflecting the strength of each employee at Toyota Connected. This mural aims to serve as a daily reminder of the company’s culture and vision, encouraging employees to reconnect with their roots and strive toward future challenges.

Bridging Past and Future with Engaging Murals

Toyota Connected has a rich history of art that connects its past with its future, showcased in murals at various locations, including the headquarters in Nagoya and the GLIP office in Tokyo. These murals uniquely represent historical events in black and white while depicting future aspirations in vibrant colors. The new mural becomes a second artwork to embody a "color mural" at Toyota Connected, symbolizing hope and the spirit of challenge as the company looks ahead.

Overview of the Artwork

• - Location: Toyota Connected Nagoya Headquarters Lobby (14th Floor, Nagoya Intercity, 1-11-11 Nishiki, Naka Ward, Nagoya, Aichi Prefecture)
• - Size: Height 2.8m × Width 9m
• - Produced by: OVER ALLs
• - Public Release Date: October 6, 2025
• - Open to Public: Not available to the general public

Comments on the Artwork

• - Miyuki Hayashi, Project Lead for 25th Anniversary Art: "It was our aim to create a fitting piece for this milestone that embodies 'the first step toward the future' in collaboration with OVER ALLs. The notion of ‘standing firm’ conveyed by President Yamamoto resonates deeply, and through the act of tying shoelaces, we aim to encapsulate Toyota Connected's DNA of continuous challenge. I hope this artwork inspires our employees, fueling their courage and energy as they embrace future challenges."

• - Takahito Akazawa, Creative Conceptor of OVER ALLs: "Tying shoelaces signifies the moment we set off toward a destination. The excitement of where we’re going and what we’ll do next intertwines with our motto, symbolizing a collective bond. I hope this art revitalizes the passion and adventurous spirit within all employees."

About OVER ALLs

Company Name: OVER ALLs Inc.
CEO: Takahito Akazawa
Founded: September 1, 2016
Mission: To transform people into expressionists through the power of murals. OVER ALLs conducts in-depth research and interviews to intricately express thoughts and histories through art. Notable works include murals of baseball players at Escon Field HOKKAIDO and the "FUTABA Art District" in Fukushima, depicting the community's resilience post-2011 disaster.

Official Website: http://www.overalls.jp/

About Toyota Connected

Company Name: Toyota Connected Inc.
Founded: October 2000
Services: Providing connected services to support safe and comfortable driving experiences, building new mobility services utilizing big data from connected cars, improving operations for Toyota dealerships, and advancing digital marketing strategies.

Official Website: https://www.toyotaconnected.co.jp