#Egypt #hospitality #Cairo #YY Group

YY Group's Strategic Move into Egypt's Hospitality Market

YY Group Holding Limited, a leading global provider of on-demand workforce solutions, has recently announced its expansion into the rapidly growing hospitality market of Egypt. This landmark decision comes as part of the company's strategy to enhance its presence in the Middle East and North Africa (MENA), following successful operations in the UAE.

The Egyptian tourism sector has reached remarkable milestones, welcoming nearly 19 million tourists in 2025, as stated by the State Information Service. This represents an impressive 21% increase from the previous year, fueling a hospitality market valuation of approximately USD 20 billion in 2025, with ongoing forecasts of steady growth through 2030.

In view of this expansion, YY Group has appointed Mr. Ramy Attia as the Country Director for Egypt. Mr. Attia previously demonstrated exceptional performance in the UAE, significantly scaling operations and establishing critical partnerships in the hospitality sector. In his new role, he will be responsible for deploying the YY Circle platform, designed to assist hospitality operators in meeting Egypt's long-term tourism development goals.

Mike Fu, Chairman and CEO of YY Group, expressed his enthusiasm for this expansion, stating, “Following the significant growth we witnessed in the UAE market, expanding into Egypt is the logical next step in our MENA strategy. Egypt presents a robust tourism market with a considerable workforce. By launching YY Circle, we aim to lay down the digital infrastructure necessary for connecting this workforce with the premier hotel brands that we serve across the region.”

YY Group plans to harness its innovative AI-driven matching technology to prioritize key locations initially, focusing on Cairo and other major tourist hubs. The company's goal is to replicate the high-quality, flexible staffing solutions that have contributed to its success globally and within the MENA region.

YY Group Holding Limited, based in Singapore, offers technology-enabled platform solutions for flexible and scalable workforce management alongside integrated facilities management services across Asia and beyond. By operating through two primary verticals: on-demand staffing and integrated facilities management (IFM), the group delivers agile support tailored to various sectors, including hospitality, logistics, and healthcare.

Equipped with proprietary digital frameworks and IoT-driven systems, YY Group empowers clients to effectively navigate fluctuating labor demands while maintaining high-performing operational environments. Beyond its established presence in Singapore and Malaysia, the group is steadily expanding into regions including Asia, Europe, Africa, Oceania, and the Middle East.

Listed on the Nasdaq Capital Market, YY Group remains dedicated to contributing exceptional service, operational innovations, and long-term value creation for both clients and shareholders. For further insights on YY Group, visit their official website at yygroupholding.com.

In conclusion, YY Group’s entry into Egypt signifies a substantial opportunity not only for the company to expand its global footprint but also for the local hospitality industry to leverage cutting-edge workforce solutions that would enhance service delivery and operational efficiency.

Future Prospects

Looking ahead, YY Group's initiative could potentially redefine workforce management within Egypt's hospitality landscape. The growth trajectory of tourism in the country suggests that strategic investments in workforce solutions, particularly in a fast-evolving sector like hospitality, could yield significant dividends in the years to come. Through its innovative approach, YY Group is poised to play a central role in shaping the future of Egypt’s hospitality market.