#Japan #Tokyo #BASE FOOD #Taito Nakazato #BASE UP PROJECT

BASE FOOD and Taito Nakazato: A Winning Partnership

In a significant move towards promoting sports nutrition and overall well-being, BASE FOOD, a pioneer in the development and sale of complete nutritional staples, has announced a supplier agreement with Taito Nakazato, a prominent player from the B-League's Nagoya Diamond Dolphins. This collaboration is set to enhance the athlete's dietary regimen while supporting the broader objective of the "BASE UP SPORTS PROJECT," which aims to elevate health and sports performance through balanced nutrition.

About BASE FOOD

Founded in April 2016, BASE FOOD Inc. is a food tech company headquartered in Tokyo. The brand's mission is to innovate staple foods to make healthy eating more accessible and enjoyable. Their flagship product, the BASE FOOD series, includes options like BASE PASTA, BASE BREAD, and others, all designed to provide one-third of essential daily nutrients in a convenient and tasty form. Their commitment to creating complete meals has resonated with many, leading to over 200 million units sold and a subscriber base exceeding 210,000 customers by June 2024.

THE SIGNIFICANCE OF THE COLLABORATION

The newly established partnership with Taito Nakazato allows BASE FOOD to supply an array of their products to support the athlete's nutritional needs as he prepares for the upcoming season. With Nakazato expressing enthusiasm for the partnership, he noted, "I have always been interested in BASE FOOD. It’s truly an honor to be involved with a brand that I respect so much! I plan to incorporate these meals into my training routine to enhance my performance."

THE BASE UP PROJECT

The BASE UP PROJECT encapsulates BASE FOOD's broader vision to support health across various sectors, including sports, music, and culture. By integrating complete nutritional meals into daily life, BASE FOOD not only aims to fortify individual health but also to foster a vibrant, smile-filled society. Nakazato's involvement in the "BASE UP SPORTS PROJECT" exemplifies this commitment as he shares the mission to promote health and wellness through proper nutrition.

Taito Nakazato: An Overview

Taito Nakazato, born on June 18, 1992, in Nara Prefecture, has established himself as one of the leading talents in Japanese basketball. He initially garnered attention at Kosen High School, where he captained his team to the top four in national competitions. Following his high school career, he joined Meiji University, representing Japan in international events, including the Universiade and East Asian Games. Nakazato entered professional basketball through the Early Entry system, joining Mitsubishi Electric in 2014, the precursor to the Nagoya Diamond Dolphins. He has since become a cornerstone of the team, known for his quickness and sharpshooting, standing at 191 cm and weighing 84 kg.

THE BASICS OF NUTRITION

The BASE FOOD series is crafted from natural ingredients, including whole grains, soybeans, and chia seeds, ensuring that each meal is not only nutritious but also delicious. Each serving is packed with proteins, fibers, and essential vitamins and minerals, catering to the varied dietary needs of both athletes and everyday individuals. BASE FOOD's unique formulation technology has made it a favorite among those who strive for a balanced diet without compromising on taste.

FUTURE INITIATIVES

This partnership not only signifies a commitment to enhancing Nakazato's performance but also opens doors for collaborative initiatives aimed at educating sports professionals and the general public about the impact of nutrition on performance. BASE FOOD plans to extend its offerings to support various sports teams and professionals, encouraging a healthy lifestyle. The company is actively inviting sport teams and individuals, amateur and professional alike, to join the BASE UP SPORTS SUPPLIER PROGRAM, which will provide nutritional support and examine how smart food can elevate sports performance.

Conclusion

The partnership between BASE FOOD and Taito Nakazato appears to be a promising alliance aimed at fostering health, nutrition, and athletic performance. As they embark on this journey together, the focus remains on helping individuals achieve their personal best while promoting a healthier society through balanced meals. With Nakazato as a representative, BASE FOOD aims to not only provide top-notch nutrition but also to inspire a new generation of athletes to embrace a healthy diet as part of their daily regimen.