#United States #Charlotte #Sewing Down South #Crown & Ivy #Craig Conover

A Stylish Collaboration for the Holidays

Belk, a well-known department store, has excitedly announced a brand-new holiday collection that collaborates with Craig Conover, co-founder of the lifestyle brand Sewing Down South. This exclusive line is perfect for those looking to embody Southern elegance infused with festive flair. Launching just in time for the holiday season, the collection is available both in-store and online at belk.com.

A Fusion of Tradition and Modernism

Coming off a successful summer partnership, this holiday collection boasts over 100 stylish items including clothing for both men and women as well as home goods and accessories. These pieces feature everything from chic outfits for holiday gatherings to delightful ornaments and cozy decorations for your home. The designs reflect Southern charm, drawing inspiration from the vibrant culture of Charleston, South Carolina, and meld it beautifully with modern styles.

MaryAnne Morin, Belk's President and Chief Merchandising Officer, highlighted the essence of their partnership, stating: "Our continued collaboration embodies the spirit of Southern style and hospitality. This line captures the holiday essence with bold designs and whimsical styles, offering customers a variety of festive options at accessible prices.”

A Rich Color Palette Awaits

The collection is characterized by rich festive colors like deep reds, luscious greens, and sparkling golds, mirroring the joy and warmth of the holiday season. Each piece is designed to embody both classic charm and a modern twist, making it perfect for cozy nights with loved ones or festive parties. Craig Conover enthusiastically expressed how collaborating with Belk has been a fulfilling journey, stating: “We've created a line that beautifully blends Southern charm and warmth with the joy and festivity of the holiday season.”

Discover the Collection

Customers can explore the new collection in stores or online, each item designed to elevate the holiday experience. From stylish apparel to delightful home decor, the collection caters to diverse tastes and preferences while remaining affordable. Belk encourages everyone to stay updated by following them on Instagram at @Belk and regularly checking their website for the latest updates.

About Belk

Belk, Inc., which is based in Charlotte, North Carolina, has a rich heritage dating back to 1888 when it opened its first store. The brand philosophy revolves around providing high-quality products at reasonable prices while fostering a sense of community and family among customers. Belk proudly supports various local charities and organizations, making a significant impact in the communities it serves across 16 Southeastern states.

About Sewing Down South

Founded in 2018, Sewing Down South celebrates Southern culture through its unique designs and products. With stores located in Charleston, SC, and Nashville, TN, Craig Conover and his team have become known for their charming patterns and creative spirit, aiming to keep true to their Southern roots through each piece they offer. The brand also extends its offerings through exciting collaborations with other prominent retailers.

With Belk’s latest partnership with Sewing Down South, holiday shoppers can find quality items that celebrate the joy of the season while embracing the essence of Southern hospitality. Experience the magic of the holidays with style today!