#Japan #Tokyo #AGF #Bean-kun #Share Campaign

Discover AGF®’s Latest Campaign Featuring Bean-kun®

AGF® (Ajinomoto AGF) is set to unveil a new web video featuring its official character, Bean-kun®, on May 29, 2026. This initiative also comes with the launch of the "Everyday 'Fuu' Sharing Campaign" where fans can share their moments of relaxation for a chance to win exciting prizes.

The core message of AGF® revolves around the idea of contributing to both physical and mental well-being, as encapsulated in their corporate slogan, "Anytime, Fuu." The newly released web video aims to convey a message of taking a moment to breathe and relax with a favorite beverage, promoting a sense of calm and positivity in everyday life.

Highlights of the New Web Video

The video, titled "Anytime, Fuu" (70 seconds long), showcases moments where people pause to enjoy their drinks. It emphasizes the notion that a simple moment of stillness can lead to mental clarity and rejuvenation. As Bean-kun® interacts with his friends, they spread the values of the 3R approach (Relax, Reset, Refresh) through various beverages, including coffee and tea.

This captivating visual journey is complemented by an original AGF® song, enhancing the experience and encouraging viewers to reflect on their own "Fuu" moments.

Join the Everyday 'Fuu' Sharing Campaign

Accompanying the web video, AGF® has launched the "Everyday 'Fuu' Sharing Campaign" inviting fans to post pictures of their calming moments with AGF® products on social media. Participants can share their serene snapshots between May 1 and June 30, 2026, for a chance to win an exciting prize package containing 14 Blendy® stick drinks.

To enter, followers must post their photos on Twitter or Instagram using the hashtags #PR, #AjinomotoAGF, and #AnytimeFuu, while following the brand’s official social media accounts.

AGF® aims to build a community around the joy of taking a break and sharing the importance of these moments. "The goal is to create a society filled with opportunities for peace and relaxation," a spokesperson from AGF® shared. This campaign not only promotes their products but also encourages a lifestyle focused on enjoyment and well-being.

Meet Bean-kun® and His Friends

About Bean-kun®

Bean-kun® is an adorably designed character resembling a coffee bean, sporting a large head and a slightly drowsy appearance. His mission is to spread happiness through the joy of coffee. The little antenna on his head symbolizes his connection to bringing delightful drink information to his fans, whether it’s about coffee, tea, or hot cocoa.

Bean-kun®’s Friends

• - Bean Aroma-chan: The sweet younger sister who adores Bean-kun®. Her charm point is the coffee cherry motif on her design.
• - Cacao: The stylish friend who spreads sweet words and aromas, always by Bean-kun®’s side.
• - Mizu-moko: The sociable one who quickly makes others the centre of attention, making him an excellent listener.
• - Creamun: The gentle supporting character, loved by all for his warm personality.

AGF® continues to strive for a society where the words "Fuu"—a sigh of relief—are common. The new web video and the "Everyday 'Fuu' Sharing Campaign" are just steps towards fostering a culture that appreciates those peaceful moments. Don't miss the launch of the video on AGF®'s official YouTube channel and participate in the campaign for a chance to win some delightful prizes while sharing your moments of serenity!