#Japan #Hamamatsu #Dentsu #TechTouch #Suzuki

Suzuki's Digital Transformation Journey with TechTouch

Suzuki Motor Corporation has recently announced the integration of the TechTouch digital adoption platform into several of its key operational systems, including expense reporting, human resources management, and product lifecycle management (PLM) systems. This initiative is part of Suzuki's broader strategy to accelerate its digital transformation (DX) efforts and achieve maximum return on investment from its technology systems.

Background of the Adoption

Since its inception, Suzuki has embraced a core philosophy defined by the principles of "small, light, short, and beautiful" in manufacturing. These principles have guided the company in its efforts to streamline operations, resulting in a remarkable 35% reduction in overtime hours. By focusing on eliminating waste and transforming business practices, Suzuki has been able to enhance product value. To further optimize operational efficiency, the company opted to implement TechTouch, recognizing its potential to enhance these solutions.

Key Decision Factors for TechTouch Adoption

One of the standout features of TechTouch is its no-code functionality that enables users to create interactive guidance directly on web system screens. This capability allows for intuitive user input, making it easier to navigate complex input tasks without confusion. The platform effectively promotes operational efficiency and improves accuracy in operations — attributes that were pivotal in Suzuki's decision to adopt it. Additionally, the robust support system and proven track record of successful implementations also influenced the decision.

Tangible Benefits of Implementation

Following the introduction of TechTouch, areas with high instances of user inquiries and input errors now feature on-screen guides, allowing users to input data accurately without hesitation. The platform also can display internal regulations that are typically hard to address through standard package systems, alongside alert functionalities for any deviations from established rules, significantly reducing the risk of errors.

Insights from Suzuki Corporation's IT Head

Akira Nonaka, the IT Director at Suzuki Corporation, commented, "To expedite our digital transformation, we prioritize enhancing user convenience and operational efficiency. The integration of TechTouch allows for effective guidance and automated processes, which encourages self-sufficiency and reduces the number of inquiries. We're hopeful that the visibility into utilization through its analytical tools will facilitate continuous improvement and bolster our system adoption across the company. Moving forward, we intend to leverage TechTouch in our initiatives to strengthen Suzuki's competitive edge."

Future Plans

TechTouch will enable employees to use systems more intuitively, maximizing the time they can devote to core responsibilities. The integration of the implemented management systems is expected to yield their intended benefits and realize the maximum return on system investment. Future plans include applying TechTouch to various in-house developed systems and indirect procurement systems such as SOLOEL, supporting ongoing DX efforts across the company.

About Suzuki Corporation

Founded in 1909 as a loom manufacturer, Suzuki has since evolved into a global player with production and sales of various products, including automobiles, motorcycles, outboard motors, electric wheelchairs, and marine products across Japan, Asia, North and South America, and Europe. The company is also committed to sustainability, engaging in biomass projects in India and aspiring to serve as an accessible infrastructure enterprise through its expertise in compact mobility. For more information, visit Suzuki’s official website.

About Dentsu Research Institute

Dentsu Research Institute aims to support and implement societal evolution through technology, addressing challenges across business, government, and civilian sectors under its corporate vision, "HUMANOLOGY for the future." Leveraging integrated functionalities of system integration, consulting, and think tanks, Dentsu fosters cross-innovation that transcends industries, technologies, and regions. For more information, visit Dentsu’s website.

About TechTouch

TechTouch Inc. boasts the top market share in the domestic digital adoption platform sector, currently serving over 10 million users. Its no-code approach simplifies the creation and implementation of operational guides, significantly alleviating the burdens for system administrators and enhancing user experiences. Awarded prestigious recognitions such as the Good Design Award, the firm is now focusing on developing AI-enhanced DAP and has recently launched its decision-making AI agent, AI Central Voice, to assist various organizations in optimizing their IT capabilities. For more information, visit TechTouch’s website.