#Japan #Tokyo #Seven Premium #HTC Collagen #Tabekosu

New Series 'Tabekosu' from Seven Premium

Seven Premium, under the umbrella of Ito-Yokado and Seven & I Holdings, is launching a brand new series named 'Tabekosu' on October 20, 2025. This series is aimed at supporting beauty and health through everyday eating habits, consisting of nine new products available at 192 Ito-Yokado and York stores nationwide.

Health Meets Innovation

As the trend towards health-conscious eating grows, the beauty food market has seen significant expansion. 'Tabekosu' aims to offer a convenient lifestyle choice that naturally incorporates beauty-enhancing ingredients into daily meals. Ito-Yokado, led by President Tetsuya Yamamoto, is committed to developing products that meet the rising consumer demand for functional foods.

The series features products infused with HTC Collagen, developed in collaboration with FANCL, a well-known health and beauty product company. This innovative approach caters to concerns around the use of supplements, which many find difficult to incorporate into their daily routines. 'Tabekosu' stands with the motto, “A little goodness every day with HTC Collagen,” and is designed to be both delicious and easy to consume as part of a regular diet.

Product Offerings

The 'Tabekosu' lineup includes a variety of everyday items such as:

• - Oatmeal
• - Cup Noodles
• - Multigrain Rice
• - Gummies
• - Chocolate

Each product offers a simple and practical solution for busy lifestyles, ensuring nourishment and indulgence go hand in hand. For instance:

• - Shine Muscat Gummies ($1.58): These feature HTC Collagen blended with Shine Muscat grape juice, delivering a delightful two-layer texture.
• - Seafood Noodles ($1.58): These noodles are prepared with a rich seafood broth enriched with HTC Collagen, topped with colorful ingredients like cabbage and scrambled eggs.
• - Oatmeal Varieties ($2.28): Including plain, egg, and ginseng chicken style, these oatmeal dishes are crafted to be gentle and nutritious, integrating collagen for optimal absorption.

Moreover, the multi-grain rice ($7.48) combines various grains with HTC Collagen, aiming to complement everyday meals without overwhelming flavors.

Developer Insights

Hiroki Takahashi, the merchandise developer at Ito-Yokado, shared insights on the creation of 'Tabekosu', emphasizing the increasing importance of dietary habits for beauty seekers. He noted, “We wanted to create a product that supports our customers’ daily life, seamlessly blending beauty and health into a familiar format.”

Future Prospects

Ito-Yokado is continuously focusing on enhancing customer experiences through thoughtful product development. The 'Tabekosu' series aspires to enrich daily living and become a favorite among consumers looking for healthful yet tasty food options.

Watch the promotional video for 'Tabekosu' here to see all the amazing offerings and get inspired to improve your everyday diet with these delightful, beauty-focused products!

Conclusion

With the launch of 'Tabekosu', Seven Premium reinforces its commitment to innovation in the food sector, aiming to bring health and beauty back to our plates, one delicious bite at a time.