#Japan #Tokyo #MEET #Bellustar Tokyo #HOTEL GROOVE

Revolutionizing Hospitality with MEET Touch Business Cards

In a significant move towards sustainability and enhanced guest experience, Hotel Groove Shinjuku and Bellustar Tokyo, both located in the vibrant Kabukicho area of Tokyo, have adopted the innovative "MEET Touch Business Cards for Business." This initiative, developed by Meet Inc., employs NFC (Near Field Communication) technology to offer a modern approach to networking while prioritizing eco-friendliness.

Challenges Prior to Implementation

Prior to the introduction of the MEET service, both hotels faced a challenge that is ironically contradictory: the need to provide business cards for the newly formed Sustainability Committee, while simultaneously aiming to minimize paper waste. Despite having a committee dedicated to promoting sustainable practices, they lacked an immediate solution for creating business cards without increasing their environmental footprint.

The committee members frequently engaged in external events and discussions, yet they had no official business cards to represent their efforts. This raised a pressing question: how could they uphold the commitment to sustainability while still fulfilling the need for essential business cards?

The Decision to Adopt MEET

The ultimate choice to implement the MEET Touch Business Card was greatly influenced by the clear alignment between its features and the Sustainability Committee's goals of reducing paper waste. According to a representative from Hotel Groove Shinjuku, "The concept of the MEET Touch Business Card aligns perfectly with our mission to eliminate unnecessary paper consumption, transforming how we engage with others into a more sustainable practice."

Additionally, a recommendation from an event attendee further solidified their choice, leading to a trial introduction of the digital business card solution.

Features of MEET Touch Business Card

The MEET Touch Business Card is a corporate-focused solution that can be managed through an intuitive administrative interface. Its features include:

• - One-Tap Business Card Exchange: No app is required for the recipient; simply hold the smartphone close.
• - Real-Time Information Updates: Changes in departments or roles are immediately reflected in the system.
• - No Scanning Required: Simplifies information management, making it easy to register cards.
• - Online Compatibility: Enables sharing and usage in online meetings through URL generation.
• - Sales Activity Visualization: Automatically counts business card exchanges, allowing for better tracking.
• - Post-Meeting Connections: Provides easy access to corporate websites, social media, and PDFs.
• - Contributions to SDGs: Eliminates the need for mass printing and discarding of paper cards.
• - Multilingual Support: Automatically translates information based on the recipient's language settings.

Practical Applications

Initially launched for the Sustainability Committee members, the MEET Touch Business Card has gained positive feedback, resulting in its broader adoption within the Sales & Marketing department. The ease of sharing information during trade shows and meetings has become a preferred method for many, showcasing a modern way to connect with potential customers.

One particularly innovative application is using these digital cards as an alternative to the tangible hotel card provided to guests upon arrival. Instead of carrying a physical card, guests can simply show a comprehensive digital card that aggregates essential hotel information, such as address, phone number, and social media links, seamlessly through their smartphones.

Post-Implementation Success Stories

Implementing the MEET Touch Business Card has yielded significant benefits, including:
1. Icebreaker Effect: The very act of presenting a business card through a tap has become a talking point, allowing for deeper conversations about sustainability initiatives.
2. Increased Efficiency: Responding to guest requests, such as sharing restaurant recommendations or email addresses, has shifted from manual input to instant sharing through a simple tap, enhancing operational efficiency.
3. Positive Guest Reactions: International guests have expressed astonishment and admiration, often exclaiming, "This is amazing! Is it really that easy?" Responses highlighted a sense of sophistication and modernity, elevating the hotel's brand image.

Voices from the Team

A representative from Hotel Groove Shinjuku stated, "The experience of tapping to share information is refreshing and leaves a lasting impression. It demonstrates both our commitment to sustainability and the advantages of digital technology. The feedback from our staff has been overwhelmingly positive, with many preferring it over traditional QR code scanning."

About the Hotels

Hotel Groove Shinjuku, A PARKROYAL Hotel

Located in the heart of Kabukicho, this lifestyle hotel comes with 538 rooms spanning floors 20 to 38, offering guests a blend of entertainment and comfort in a mid-century modern design.

Bellustar Tokyo, A Pan Pacific Hotel

This luxury hotel, situated above the urban hustle, offers spacious rooms on the 39th floor and above, beautifully interweaving traditional Japanese culture.