#Japan #Tokyo #Experience Center #AURAS #Lutron HomeWorks

AURAS Corporation: Pioneering Home Automation in Japan

AURAS Corporation, led by CEO Hirokazu Yamaoka and based in Minato, Tokyo, has made headlines by becoming Japan's first-ever Lutron HomeWorks Platinum Dealer as of the 2025 fiscal year. This prestigious recognition comes from Lutron Electronics, a leader in advanced lighting and shading control systems utilized in luxury residences globally. The certification not only acknowledges AURAS's sales achievements but also evaluates their technical expertise, installation quality, and customer support, distinguishing them among a select few partners worldwide.

In line with this exciting development, AURAS has launched the AURAS Residential Experience Center (AREC), located on the third floor of the AXIS building in Roppongi, Tokyo. This center is not just a conventional showroom; it represents a revolutionary space where architects, design offices, interior designers, house manufacturers, and construction companies can explore the integrated experience of lighting, audiovisual elements, and shading in home environments. This initiative reflects a significant shift in how the value of residential spaces is perceived, moving from mere products to enriching experiences.

AURAS Residential Experience Center: A New Paradigm

The newly inaugurated AREC offers fully reserved experience tours beginning on July 10, 2026. This endeavor aims to provide professionals with direct sensory encounters of residential spaces that seamlessly blend light management, natural sunlight control, audiovisual harmony, and innovative shading solutions. As contemporary home design evolves, the ability to physically experience the integration of these elements has never been more crucial. AREC is designed to enable attendees to grasp the essence of a home environment, which is often lost in blueprints and catalogs.

In the current era, where residential value increasingly hinges on user experience, AURAS aims to collaborate closely with architects and designers to incorporate holistic and luxurious living standards into the residences. The organization envisions a future where technology and design coalesce to enhance everyday life.

Upcoming Tours and Collaboration Opportunities

Starting from July 10, 2026, the tours at AREC are exclusively available by prior reservation. This arrangement not only ensures a personalized experience but also fosters in-depth discussions and exchanges between participants and the AURAS team. By immersing themselves in the extraordinary atmosphere of the AREC, attendees will glean insights that templates and catalogs fall short of conveying. AURAS is dedicated to crafting fulfilling residential solutions and nurturing collaborative relationships within the industry.

AURAS Residential Experience Center (AREC) Overview

• - Location: 5-17-1 Roppongi, Minato, Tokyo, 3rd Floor AXIS Building
• - Facility Name: AURAS Residential Experience Center (AREC)
• - Tour Start Date: July 10, 2026
• - Visitation: By appointment only
• - Target Audience: Architects, design firms, interior designers, house builders, contractors
• - Website: AURAS Corporation

In conclusion, AURAS Corporation is setting a new benchmark for the residential experience in Japan, showcasing its commitment to advancing home automation technology and design. The recognition as a Lutron HomeWorks Platinum Dealer signifies not just a notable achievement, but a promise of quality, innovation, and partnership in delivering exceptional living environments.