#Japan #Pop-Up Shop #Palladium #Shinjuku

PALLADIUM Opens New Pop-Up Shop in Shinjuku Takashimaya

This spring, the French boot sneaker brand PALLADIUM is thrilled to announce the opening of its pop-up shop located on the 8th floor of Shinjuku Takashimaya. The pop-up will be available from May 21 to June 10, showcasing a selection of classic items alongside exciting new spring products. This event reflects PALLADIUM's ongoing commitment to engage with its audience across Japan, having already announced 12 pop-up locations nationwide.

Located at the heart of the Takashimaya Times Square, Shinjuku Takashimaya is one of the flagship stores of the Takashimaya group, often hosting various events and gourmet festivals. The 8th-floor sports area, recently renovated under the moniker “Sports Maison” in 2023, is one of the largest spaces for sporting goods in the Shinjuku area. The setting promises an interactive shopping experience as PALLADIUM makes its first appearance in this location.

Founded in the 1920s as a manufacturer of tires for aircraft, PALLADIUM evolved dramatically post-World War II, transitioning into the production of rubber-soled boots. The brand quickly gained prominence for their rugged, waterproof boots that are particularly popular in festival scenes and the outdoor community in Japan. One of the standout items this season is the newly refreshed SEEKER 2, along with retro sneakers and vibrant canvas shoes that are making waves in the fashion world.

Adding to its allure, PALLADIUM has recently launched a collaboration with the globally cherished literary work “The Little Prince.” This partnership has generated buzz worldwide, as the book has been translated into over 600 languages and emphasizes themes of adventure, exploration, and discovery—values that resonate deeply with PALLADIUM's brand identity. The special collection showcases boots designed in homage to the book’s whimsical spirit, aligning perfectly with PALLADIUM’s adventurous ethos.

The pop-up shop at Shinjuku Takashimaya will not only cater to fashion enthusiasts but also to those looking for functional and stylish footwear this spring. Visitors can expect a variety of PALLADIUM’s signature waterproof boots, gear suited for multiple environments, and unique collaborative pieces during this limited-time event.

More details about the pop-up shop are as follows:

• - Location: Shinjuku Takashimaya, 5-24-2 Sendagaya, Shibuya-ku, Tokyo, on the 8th floor Sports Area
• - Dates: May 21 - June 10, 2025
• - Hours: 10:30 AM - 7:30 PM daily

To find out more about PALLADIUM and view their full collection, visit the PALLADIUM official website. Embrace this opportunity to discover stylish, functional footwear and enjoy a uniquely immersive shopping experience this spring!

About PALLADIUM

PALLADIUM, rooted in French military origins, initially established as a tire manufacturer for aircraft, shifted gears in the post-WWII era to craft rubber-soled boots. Responding to requests from the French army for desert boots, the iconic PAMPA series was born. Today, with over 70 years of history, PALLADIUM blends original authenticity with contemporary design, consistently appealing to customers across 80 countries worldwide. To explore their full range of products, visit the Takashimaya official website.