Three New Products Celebrating Haga Town's Local Products Unveiled at Michinoeki Haga

Haga Town Unveils Three New Special Products

Recently, three enticing new products showcasing the agricultural bounty of Haga Town have been launched at Michinoeki Haga. These products, developed in collaboration with Haga Town Roman Development Co., Ltd. and supported by Red Horse Corporation, are designed to elevate the region's appeal and provide unique culinary experiences. The new offerings include the "Nikkori Pear Amazake," "Universally Compatible Nikkori Pear Sauce," and "Tochiotome Cider," each crafted with locally sourced ingredients to highlight Haga's unique agricultural gems.

About Red Horse Corporation and the Project

Red Horse Corporation, headquartered in Sumida Ward, Tokyo, focuses on regional revitalization as a core mission. By providing consulting services for Michinoeki Haga, the company aims to enhance the appeal of this local rest stop and improve visitor satisfaction. By collaborating with Haga Town Roman Development, Red Horse has spearheaded the development of original products, giving visitors another reason to visit Michinoeki Haga and learn about Haga's agriculture.

The product development process utilized OEM (Original Equipment Manufacturer) to bolster manufacturing capabilities while revitalizing a processing facility that had been inactive for years. This initiative included acquiring the necessary permissions for processed food manufacturing and ensuring that both external and local manufacturing resources were utilized effectively.

The New Products

The three new products represent the essence of Haga Town's agricultural offerings, including its acclaimed `Nikkori Pear`, `Tochiotome Strawberries`, and `Koshihikari Rice`. Each product is designed to bring out the best in these ingredients:

Nikkori Pear Amazake

This delicately sweet amazake is crafted using Haga Town's own `Nikkori Pear` and `Koshihikari Rice`, focusing on natural sweetness without relying on added sugars or flavors. Scheduled for release on July 16, 2026, this wholesome drink is packaged in a 900ml bottle and priced at 1,240 yen (tax included).

Universally Compatible Nikkori Pear Sauce

A versatile condiment made from Haga Town’s `Nikkori Pear`, ideal for enhancing various dishes like grilled meats, stir-fries, and marinades. Set for launch on August 6, 2026, this 220g sauce is priced at 520 yen (tax included).

Tochiotome Cider

Using the pure juice of Haga Town's `Tochiotome Strawberries`, this cider is free from food coloring, allowing the natural flavors to shine. Perfect for sipping during a drive or after a relaxing soak in the hot springs, this 340ml cider will also be available on August 6, 2026, with a price of 300 yen (tax included).

Initial Success and Regional Promotion

The launch of these products has already seen remarkable success. The `Nikkori Pear Amazake` sold over 800 bottles within the first month, capturing public attention and media coverage further promoting local agricultural products. As of now, total sales for all three products have surpassed 1,200 units.

On August 10, a presentation was held to announce the completion of these products, attended by local dignitaries, including Haga Town Mayor Kazuo Ozeki. During the meeting, product details were shared, and attendees were able to taste and provide feedback on the offerings. Mayor Ozeki expressed his delight over the quality and potential of these local treasures, emphasizing the company's efforts in transforming standard agricultural outputs into appealing products.

Future Prospects

Both Red Horse Corporation and Roman Development are eager to expand their product line with a focus on enhancing the allure of Haga Town’s agricultural offerings. They are committed to establishing a sustainable product development model that utilizes local resources, driving community agriculture's revitalization and stimulating regional markets. This initiative will also involve building relationships with local producers and businesses to create a robust framework for promoting Haga's unique flavors.

With ongoing collaboration and commitment to quality, these new products not only embody the richness of Haga Town but also represent a bridge linking local farmers with broader consumer markets, fostering appreciation for the area’s agricultural heritage.

About Red Horse Corporation

Established in 1964 and formally incorporated in 2020, Red Horse Corporation continues to prioritize regional industry support and consumer engagement through innovative projects that highlight local strengths. As they pursue product development across various regions, their collaboration with over 50 municipalities propels the expansion of community-driven culinary initiatives, fostering a deep appreciation of culture while enhancing local economies.

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