#Japan #Matsuyama #H.P. France #JACK GOMME #松山

H.P. France's Exciting Entrance into Shikoku

H.P. France Inc., headquartered in Minato, Tokyo, is thrilled to announce the opening of its first limited store in the Shikoku area at Iyo-Tetsu Takashimaya in Matsuyama, Ehime Prefecture. Set to grace its customers starting March 11, 2026, this new establishment strives to enhance their connection with local clientele throughout the region.

Concurrently, a pop-up event will take place from March 4 to March 10, 2026 on the third floor at Season Plaza 3 in Iyo-Tetsu Takashimaya. This event will focus on bag brands, featuring an array of fashionable and functional bags, particularly from the Parisian label JACK GOMME. The pop-up serves as a precursor to the limited store's opening, allowing shoppers to explore top selections well ahead of the store launch.

A Deep Dive into H.P. France's Mission

Having cultivated a strong presence in major cities across the Kanto and Kansai regions, H.P. France is keen to expand its footprint and connect with more customers in the Chugoku and Shikoku regions through this new endeavor. Following the limited store's opening, further expansions are set for February 27, 2026 with a store in Tsuraya Department Store in Kumamoto, and again on March 5 with a store in Fukuya Hiroshima Station.

The essence of these stores and the pop-up event lies in creating a community-oriented shopping experience where customers can feel the materials and aesthetics of the products firsthand.

Inside the Limited Store Features

From March 11 onwards, the store will transition to the second floor, within the women’s clothing section, occupying two dedicated areas. Here, visitors can discover a refined selection of not just bags, but also jewelry and apparel, presented in ways that align with the essence of each brand. The store's design promises a fresh and engaging atmosphere with every visit, illustrating the careful curation that H.P. France is known for.

Additional Details of the Pop-Up Event

• - Location: Iyo-Tetsu Takashimaya, 3rd Floor, Season Plaza 3
• - Duration: March 4 - March 10, 2026
• - Operating Hours: 10:00 AM - 7:00 PM

Grand Opening Celebration

In celebration of the store opening on March 11, customers spending over 33,000 yen will receive a limited-edition custom tote bag as a special gift. The tote bags will be available only while supplies last, inviting eager customers to be among the first to experience the brand's latest offerings.

Brand Portfolio Highlights

Throughout the store, visitors will find standout brands such as:

• - ALOHAS – Shoes
• - D-DUE – Apparel
• - INOUI EDITIONS – Scarves
• - JACK GOMME – Bags
• - JACQUES LE CORRE – Bags
• - SERGE THORAVAL – Jewelry
• - TISSA FONTANEDA – Bags
• - Oozeki’s Bunkogawa – Wallets

Since its establishment in 1985, H.P. France has strived to intertwine fashion with lifestyle and art, fostering a vibrant community around cultural engagement. With around 30 concept stores and an e-commerce platform, it continues to prioritize enriching encounters with creative talents around the world, contributing to the vitality of the business.

For more information, visit their official site or check out their Instagram.