#Japan #Agriculture #Yamamoto #Rice Center #Tendo

Rice Center Day 2025: Supporting Rice Farmers with Innovation

On December 10, 2025, an exciting online event titled "Rice Center Day 2025" will take place, focusing on the role of rice centers in enhancing productivity and reducing labor for rice farmers. This initiative, spearheaded by Yamamoto Manufacturing Co., Ltd., founded in 1918 and based in Tendo City, Yamagata Prefecture, aims to elevate awareness about rice centers as unsung heroes of rice production.

A Growing Need for Support

As Japanese rice farmers face challenges like aging population and labor shortages, the importance of rice centers, which are essential facilities for drying and processing rice, has become more pronounced. These centers directly contribute to labor-saving, improved quality, and increased production efficiency—essentially acting as an agricultural infrastructure.

However, given the complexity of rice center operations, understanding the required equipment and finding practical solutions for work efficiency has proven challenging for farmers. This information gap hampers sustainable rice production, thus making the knowledge shared at the event critical.

Since rice centers are specialized in their operations, many farmers struggle to acquire practical insights that could significantly enhance their workflows. Yamamoto Manufacturing aims to bridge this information gap and has taken steps to make essential knowledge accessible to producers through the use of an easy-to-navigate platform like YouTube.

With over 10,000 subscribers and more than 1 million annual views, their agricultural machinery channel has been widely praised by producers, who express a strong desire for such practical insights.

What to Expect at Rice Center Day 2025

This year’s event promises to be even more engaging with a focus on live broadcasts that capture the real-time atmosphere and interactions:

• - Real-time Tour of Rice Centers: The popular "Rice Center Tour" will be live-streamed for the first time, showcasing various projects across the country, designed to highlight layouts, flows, and improvements. Viewers will have the opportunity to ask questions in real time.

• - Live Discussions with Rice Center Operators: For the first time, rice center operators will join a live talk session to share their experiences, challenges, and strategies for operating with a smaller workforce, providing viewers with practical insights into management.

• - Enhanced Content: The event will also include popular segments from previous years, such as "A Day in the Life of a Busy Rice Center" and the latest updates on the "Rice Center Classes," which provide essential knowledge for those looking to improve existing facilities or establish new ones.

The event serves as a great opportunity for rice producers to directly address the pressing challenges of aging and labor shortages in Japanese agriculture while learning about innovative improvements and practical applications.

Coverage and Media Inquiries

The event is rich with content that can be captivating for various media angles, including insights into how rice farmers tackle labor-saving strategies, high-level discussions around rice center challenges, and investment considerations in agricultural development. Interviews before and during the event can be arranged for interested media personalities.

Interview topics might include:

• - Current practices for increasing efficiency in rice farming
• - Case studies and challenges faced by rice centers
• - The infrastructure of rice centers in meeting labor shortages
• - Sustainability strategies for rural areas and facility investments

Event Details

• - Streaming Live: December 10, 2025, from Tendo City, Yamagata Prefecture.
• - Live Interviews: Interaction with attendees following the broadcast.

This event aligns with Yamamoto Manufacturing's vision to engage the world through innovations in agriculture, facilitating solutions for global food production challenges and promoting a sustainable, circular economy.

Company Overview

Company Name: Yamamoto Manufacturing Co., Ltd.
Representative: Takemi Yamamoto
Location: 5800-1 Higashihirane, Higashine City, Yamagata Prefecture, Japan
Website: Yamamoto Manufacturing