#Japan #Tokyo #women's fashion #Halmek #Kirari Award

HALMEK Achieves Recognition with Kirari Award

The renowned magazine HALMEK, among the best-selling titles in Japan, proudly announces that it has been honored with the prestigious Kirari Award in the women’s division of the 2025 Department Store Buyers Awards. This recognition, awarded by the influential Senken Shimbun, marks a significant achievement for HALMEK, adding to its accolades after receiving the Newcomer Award in the previous year.

Since its inception in 1982, the Department Store Buyers Awards have been a hallmark event in the textile and fashion industry in Japan, recognizing brands that have made a notable impact in department store sales. The winners in the women's division are chosen based on the recommendations of buyers and sales personnel from around 30 leading department stores nationwide. The Kirari Award is specifically granted to brands that are recognized for their uniqueness and their significant contribution to energizing the sales floors.

HALMEK’s strength lies in its innovative cross-media strategy, which effectively combines magazines, direct mail catalogs, television commercials, and newspaper ads. This integrative approach has helped raise awareness and drive foot traffic to retail stores, resulting in enlarged sales figures not just for HALMEK, but for the overall vitality of department store environments. The recognition from the Department Store Buyers Awards reflects HALMEK’s commitment to its mission: supporting women over 50 to lead more vibrant lives through high-quality products and engaging sales tactics.

The Kirari Award serves as an important motivation for HALMEK’s continuous efforts in product development and customer engagement. The company expresses its heartfelt gratitude to both loyal customers and department store representatives who made this recognition possible. HALMEK reaffirms its commitment to further enhancing its product and service offerings, ensuring that it meets the expectations of its valued customers while contributing to the revitalization of department store spaces.

About HALMEK Shops

The HALMEK retail experience extends beyond its magazine, as it operates 21 stores across Japan known as “HALMEK Omise.” These locations feature original products showcased in its catalog offerings, including HALMEK Fashion and HALMEK Health and Living. The company continues to expand its reach across key areas such as Tokyo, Chiba, Kanagawa, Saitama, Hokkaido, Miyagi, Aichi, Kyoto, Osaka, Fukuoka, Hiroshima, Kumamoto, and Kagoshima.

These stores cater specifically to women over 50, providing a unique selection of fashion items, cosmetics, and underwear that are designed to meet their needs. HALMEK's focus on quality and tailored products resonates deeply with its target audience, further solidifying its reputation in the retail market.

Company Overview

• - Company Name: HALMEK Co., Ltd.
• - CEO: Takao Miyazawa
• - Headquarters: 4-1-1 Kagurazaka, Shinjuku, Tokyo 162-0825, Japan
• - Established: July 24, 2012
• - Business Activities: Publishing and mail-order sales
• - Company Website: HALMEK Holdings
• - HALMEK Up: HALMEK

HALMEK looks forward to continued success as it champions products that enhance the lives of its customers, celebrating its recent achievements while striving for excellence in the future.