Projected IoT Antenna Shipments Set to Reach 13 Billion by 2030 Despite Ongoing Challenges

Projected Growth in IoT Antenna Shipments by 2030

A recently released report from ABI Research forecasts that worldwide shipments of IoT antennas are set to rebound, reaching an impressive 13 billion units by 2030. This recovery comes despite the ongoing baggage left by the COVID-19 pandemic and current inflationary pressures, which have affected both consumer and industrial markets. However, optimism is on the rise as the demand for connected home devices, wearables, and hearables begins to stabilize, with innovative technologies maturing and carving out new market opportunities.

According to the report, antennas designed for Bluetooth and Wi-Fi are expected to dominate, comprising over 60% of total shipments by the year 2030. Among different types of antennas, PCB-trace antennas are anticipated to lead the charge, closely followed by SMT antennas.

Market Dynamics in North America

Despite the anticipated challenges posed by tariffs and inflation, North America is projected to maintain its leadership in this domain, with a market share near 30%. This strong presence is largely attributed to a flourishing consumer sector that embraces wearables, hearables, and smart home technology. As the integration of such devices continues to expand, the IoT antenna market is likely to see significant growth.

Innovations Driving Growth

The evolution of technology is playing a crucial role in revitalizing the antenna market, particularly with the advent of AI-assisted design software. Dan Shey, Vice President at ABI Research, emphasizes that these advanced tools allow Original Equipment Manufacturers (OEMs) to virtually test antenna placement and performance based on specific parameters. Such technological aids not only facilitate component selection but also streamline the ordering process for antennas and related parts.

Among the key players in this innovative sector are companies like Ignion, Taoglas, and Kyocera AVX, all of which offer platforms integrated with AI features designed to enhance antenna performance and design efficiency. Utilizing these technologies, the market is poised for a resurgence that addresses the challenges faced in recent years, including the contraction of antenna shipments for connected appliances and the notable drop in smartphone sales that severely impacted the hearable segment.

Challenges Ahead

Despite the positive outlook for the overall market, various challenges persist. High interest rates remain a deterrent for antenna shipments, particularly concerning connected appliances. Additionally, the cellular IoT sphere is experiencing its own set of headwinds, notably due to delays in the adoption of 5G IoT devices. The growth trajectory for electric vehicles (EVs) and asset tracking is also anticipated to remain subdued.

The emergence of Cat-1bis technology is a clear case of shifting dynamics in the antenna landscape. This cost-effective connectivity solution is reshaping demand, offering the ability to utilize a single antenna where multiple ones would have been used previously. As this technology develops further, it will gradually replace earlier standards including Cat-3/4, Cat-1, and Cat-M.

Conclusion

These insights are part of ABI Research's comprehensive IoT Antennas Market Data report, framed by the company's broader IoT Hardware research service. As ABI Research continues to be at the forefront of technological intelligence, its findings provide valuable perspectives for stakeholders navigating this rapidly evolving marketplace.

For businesses involved in technology solution provision, embracing these trends and understanding market dynamics will be essential for ensuring successful outcomes and strategic implementations in the years to come.