Choreo Expands East Coast Presence by Acquiring Northeast and Herbein Financial Groups

Choreo's Strategic Acquisition: A Game Changer in Wealth Management

Choreo, LLC has made headlines with its recent announcement of the acquisition of the assets of Northeast Financial Group and Herbein Financial Group. This strategic move not only broadens Choreo's East Coast footprint but also enhances its capabilities in serving business owners navigating complex financial landscapes.

The firms involved in this acquisition are notable players in the Pennsylvania investment advisory sector, with a combined $1.3 billion in client assets under management. Northeast Financial Group, known for its insightful wealth management solutions, joined forces with Herbein LLP, an accounting firm, to create Herbein Financial Group just over two years ago.

Jason Van de Loo, CEO of Choreo, expressed enthusiasm regarding the acquisition, highlighting the shared commitment between these firms to support business builders. He stated, "We’re excited about our agreement and look forward to welcoming their teams to Choreo upon closing." This sentiment resonates well with Choreo's mission to enrich client relationships through localized support and deep coordination in financial planning.

Josh Laychock, the leader of both Northeast and Herbein Financial Groups, brings more than 20 years of financial services experience to Choreo. He emphasized the increasing complexities business owners face today, citing tax policy uncertainties and the demand for integrated financial advice as crucial factors that prompted their decision to merge with Choreo. "Joining Choreo will give our team added scale, broader capabilities, and a platform built to deliver coordinated planning without losing the client-first culture we value," Josh noted enthusiastically.

Choreo currently manages approximately $27.2 billion in assets across its expansive network, serving over 7,000 clients. The addition of Northeast and Herbein Financial Groups will further bolster its position in the market, providing clients with enhanced financial planning resources tailored to the unique challenges faced by today’s entrepreneurs.

As a firm founded over 20 years ago and initially a subsidiary of a major CPA and professional services firm, Choreo has consistently aimed to redefine the wealth advisory industry’s standards. Operating from over 40 locations nationwide, the firm's experienced advisors craft personalized financial strategies to meet various client needs, ensuring a focus on the priorities that matter most.

The acquisition is subject to typical closing conditions but represents a significant strategic maneuver for Choreo, promising clients enhanced depth in advisory services and a more robust infrastructure tuned to the needs of business owners.

As this new chapter unfolds for Choreo and its newly acquired teams, the wealth management landscape is set to become even more competitive and diversified. Clients can expect a more integrated approach to wealth management, emphasizing coordination and personalized service as Choreo seamlessly combines the strengths of these three firms.

In summary, this acquisition not only demonstrates Choreo's commitment to expanding its reach and capabilities but also enhances the support and resources available for business owners navigating an increasingly complicated financial environment. With the addition of Northeast and Herbein Financial Groups, Choreo is well-positioned to continue its upward trajectory in the wealth advisory sector.