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Unique Sauna Hat: A Collaboration Among Three Kumamoto Companies

In a remarkable collaboration, three esteemed companies from Kumamoto have come together to launch an original sauna hat, supported by the iconic sauna facility "Yurax". This innovative product, created in partnership with Factelier—a Japan-made fashion brand—and Kumamoto Hotel Castle, is the perfect blend of comfort and style for sauna enthusiasts.

A Unique Product Born from Local Resources

The original idea for this sauna hat came from the renowned sauna location, "Yurax," overseen by CEO Yoshitaka Nishikasa, known for its exceptional sauna experience. The design meets the high standards set by both the sauna experts and the fashion enthusiasts involved.

The sauna hat is crafted from the finest materials and produced by Watanabe Pile Weaving, a well-established towel factory in Ehime Prefecture, famous for Imabari towels. Using soft, absorbent towel fabric, this hat provides comfort and durability, making it ideal for both sauna beginners and seasoned fans. Additionally, the fabric is sourced from high-quality cotton raised through organic farming methods, ensuring an eco-friendly option.

With its natural color, the hat embodies the essence of Japanese craftsmanship and tradition. As it ages through multiple washes, its comfortable softness only increases, enhancing the value of this everyday item.

Take Home a Piece of Kumamoto

"This sauna hat is not just a luxurious accessory; it's a memory that travelers can bring home and use daily," remarks Nishikasa. "Even I, who do not typically wear sauna hats, find myself enjoying this product. It offers a sense of cleanliness and style that only improves with use."

Daisuke Okuchi, the president of Kumamoto Hotel Castle, shares his passion for providing items that serve both as travel mementos and daily use products. By collaborating with the sauna experts and Factelier, they aim to create a unique offering that showcases Kumamoto's rich resources.

A New Landmark in Kumamoto Tourism

This collaborative effort aims to promote the culture of sauna experiences and Japanese craftsmanship beyond the local community to a wider audience. As Kumamoto's top-tier hotel partners with a nationally recognized sauna facility and a local fashion brand, they are eager to create an enriched tourism experience.

The sauna hat will be available as part of a stay package at Kumamoto Hotel Castle, which also includes an entry ticket to Yurax. This innovative package will be available starting August 25, 2025, at a price of 15,000 yen per person. Travelers can enjoy the exquisite wellness experience and take away a piece of their journey in the form of the cozy sauna hat.

Product Information

• - Offer: Includes a stay package at Kumamoto Hotel Castle with entry tickets to Yurax.
• - Price: Starting at 15,000 yen per person.
• - Release Date: August 25, 2025.
• - URL: Book Your Stay

The collaboration between Factelier's CEO Toshio Yamada, Okuchi, and Nishikasa symbolizes a unique trifecta of expertise in fashion, hospitality, and wellness. Yamada expresses his pride in partnering with such notable figures to produce a product rooted in Kumamoto pride.

In an era where domestic manufacturing is declining, Factelier's commitment to collaborating directly with Japanese factories aims to rejuvenate the industry. Through high-quality and ethical production, they work towards reviving Japanese craftsmanship for a new generation.

As this partnership blossoms, it promises to deliver not just a functional product but an experience that enriches everyday life while embracing the sauna culture of Japan.